Group Marketing & Digital Manager

Responsibilities

• Own the marketing plan: a six-month plan for each business (hotel, restaurants, care homes, service station), reviewed monthly against results.
• Drive direct bookings for the hotel: grow direct and Hilton Honors share against the OTAs, support rate and offer strategy with the revenue team, and manage the hotel's presence on Hilton.com, Google Business Profile and the booking channels.
• Run the websites: content, offers, landing pages, SEO and performance for the hotel, restaurant and care home sites.
• Run paid media: Google Ads, Meta and other paid social within an agreed budget, with clear KPIs (cost per booking, ROAS, enquiries) and weekly reporting.
• Email and CRM: build the guest, diner and enquiry databases and run regular campaigns (offers, events, seasonal dining, spa, afternoon tea, Christmas).
• Social media and content: manage the group's social channels, create photo and video content on site, and keep the brand voice consistent within Hilton brand standards for the hotel.
• Restaurants and events: promote Mr White's Chophouse and the Waterfront Cafe, drive covers through ResDiary, OpenTable and local listings, and support weddings, conferences and events enquiries.
• Care homes: enquiry generation and reputation (website, Google reviews, carehome.co.uk), family communications and recruitment advertising.
• Reporting: a simple monthly dashboard per business (traffic, enquiries, bookings, cost per acquisition, review scores) using GA4, Google Ads, Meta and the hotel systems.
• Agencies and suppliers: brief, manage and measure any external agencies (web, PPC, PR, photography) so that spend is tied to results.

Requirements

• Around five years in digital marketing, ideally with some of it in hotels, restaurants, leisure or another consumer-facing service business.
• Hands-on with the tools: GA4, Google Ads, Meta Business Suite, Google Search Console, an email platform (Mailchimp or similar), a CMS (WordPress or similar) and Canva or Adobe for content.
• Proven results from paid search and paid social, with examples of campaigns you built and what they delivered.
• Comfortable with numbers: you can read a booking report, set a KPI and explain what moved it.
• A good writer and content creator, with an eye for photography and brand consistency.
• Organised and self-directed, able to run several small businesses' marketing at once and to prioritise.
• Ambitious: this role will grow with the group, and we want someone who wants to grow into a senior marketing position.
• Full UK driving licence

Preferred

• experience with a hotel brand's marketing systems (Hilton or similar)
• a PMS or booking engine
• restaurant reservation platforms

Benefits

• Employee discount
• Free parking
• Gym membership
• On-site parking