Senior Amazon Brand Manager
GNO Partners
Manchester, UK (Remote)
$250K/yr - $350K/yrIn-houseFull-timeSenior level3+ years exp.
16 hrs ago
Group Brand Manager - Oral Care
UK (Unknown)
£71K/yr – £79K/yrSenior Level
Posted 2 weeks ago
Job Summary
Own the Brand Growth Plan and strategic roadmap, define must-win battles, steward the portfolio, set brand messaging and campaign hierarchy, and drive ROI through P&L ownership and budget strategy.
- Leads the 3-year growth plan and strategic direction
- Defines brand battles and resource allocation
- Oversees P&L and investment prioritization
Job Description
Responsibilities
- Strategic Growth & Planning (The "True North") Own the Brand Growth Plan (BGP): Design and deliver the 3-year strategic roadmap for the Hub, identifying category white-space opportunities and setting the long-term vision.
- Define "Must-Win" Battles: Translate consumer trends and cross-market insights into commercial opportunities that define the brand's focus and resource allocation.
- Portfolio Stewardship: Act as the guardian of the brand architecture, ensuring the Hub’s portfolio mirrors Global/Division structures while maximizing local relevance.
- Brand Messaging & Campaign Hierarchy: Set the strategic direction for brand communication, ensuring alignment with the "Attention, Consideration, Purchase, Loyalty" (ACPL) framework.
- Innovation Pipeline Definition: Responsible for defining the "What" of innovation and is Accountable for the Post-Launch Return on Investment (ROI) analysis. (Execution is handed off to the IEE team.)
- P&L Ownership & Commercial Performance: Financial Guardianship: Own the brand’s P&L, driving top-line growth, market share and penetration through strategic pricing, margin management, and investment prioritization.
- Budget Strategy: Define the strategic allocation of the Advertising & Promotion (A&P) budget to align with growth priorities and ensure resources are directed toward high-ROI activities.
Requirements
- Strategic Thinking: Ability to grasp broad commercial approaches and deeply understand global Brand Equity and Category strategies.
- Financial Acumen: Deep understanding of P&L dynamics, pricing strategies, and margin improvement initiatives.
- Cross-Functional Leadership: Act as the strategic lead, guiding teams like Innovation Execution Excellence (IEE), Omni Shopper, and Media to execute the vision.
- Execution Feasibility Acumen: Proven ability to translate strategic vision into operationally viable plans, leveraging mastery of commercialization processes (SKU logic, launch critical path) to ensure zero-defect execution.
Colgate-Palmolive
4.2 Glassdoor
Make More Smiles. We are Colgate-Palmolive, a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. For over 200 years, we've poured our care into creating a future where everyone has more reasons to smile. CP People develop, produce, distribute and sell essential health & hygiene products and pet nutrition offerings through brands such as Colgate, Palmolive, elmex, Tom’s of Maine, hello, Sorriso, Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Filorga, eltaMD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.The Company is recognized for its leadership and innovation inpromoting sustainability and community wellbeing, including its achievements in decreasingplastic waste and promoting recyclability, saving water, conserving natural resources andimproving children’s oral health through the Colgate Bright Smiles, Bright Futures program,which has reached approximately 1.8 billion children and their families since 1991.
New York, New York, USA
30K employees (3,461 in marketing)
84% recommend to a friend
93% CEO approval
Salaries
Posted range
£71K/yr – £79K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
3,191 (11% of company)
Median Career Experience
12 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
7
People
Funding
Total Funding
$15.2M
Last Raise
$15.2M
Non Equity Assistance, 3 years ago
Funding History
- Aug 2023Non Equity Assistance
- Oct 2022Post IPO Equity
- Mar 2021Post IPO Equity • $15.2M
Traffic Signals
Monthly Visitors
117.1K
Traffic Source Mix
Search
52%
Direct
38.3%
Referral
7.5%
Social
1.6%
Paid
0.4%
Headcount Trend
Current headcount: ~30K
News about Colgate-Palmolive
Links
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