Marine Marketing Specialist
Arksen
London, UK (On-site)
In-houseContractMid level
6 hrs ago
Grain and Dairy Marketing Manager
Seer Green, Slough, UK (Remote)
Salary Not AvailableMid Level5+ years expFull time
Posted 4 weeks ago
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Job Summary
Own integrated marketing execution for grain and dairy products, turning stakeholder inputs into regional roadmaps, go-to-market plans, and new product launches; lead content, campaigns, and channel mix while tracking ROI and budgets.
- Growth ownership: translate partner needs into campaigns, content, and demand-gen programs across regions.
- Product & GTM: lead new product introduction marketing strategy and regional go-to-market plans.
- Measurement & ops: SFDC campaign tracking, ROI reporting, and budget stewardship across Allocadia or similar systems.
Job Description
Responsibilities
- Work in conjunction with key stakeholders to develop and execute on strategic and tactical integrated marketing plans to facilitate growth of grain and dairy product lines.
- Create and continuously refine/optimize value propositions, customer personas and go-market-plans for each strategic product and target market.
- Develop understanding of regional external (customer) and internal (commercial team) needs, and translate these needs into solutions roadmaps.
- Lead new product introduction marketing strategy and campaign execution.
- Development and production (copywriting) of new content (brochures, articles, white papers, webpages, etc.) in support of campaigns.
- Deployment of emails, social media and third-party media campaigns in support of strategic campaigns.
- Creation and execution of manual and automated email nurture campaigns to drive lead generation and acceleration.
- Coordination of local language translations to meet regional needs.
- SFDC campaign creation, tracking and ROI/metric reporting.
- Budget tracking in Allocadia or similar system.
Requirements
- Bachelor’s degree in business, communication, marketing, or the sciences (must have communications experience if degree in the sciences).
- Minimum 5 years’ experience in marketing or communications.
- Ability to translate stakeholder needs into action plans.
- A can-do attitude and ability to multi-task.
- Strong working knowledge of Microsoft suite (PowerPoint, Word, Outlook, Excel).
- Basic knowledge of SEM, PPC, landing page practices, Google Analytics and SFDC.
- Strong project management skills and an adaptive and flexible attitude. To be successful, the candidate will need to flex with the needs of the business while ensuring that project objectives are completed along planned timelines.
- Strong team player, able to work across boundaries.
- Work under pressure and balance multiple priorities.
Preferred
- General knowledge of NIR or FT-IR technology and/or the food industry is a plus.
- German, French, Italian, or Portuguese language fluency is a plus.
PerkinElmer
For 85 years, PerkinElmer has pushed the boundaries of science in our food, industrial, life science and environmental markets. In addition to innovative laboratory technologies, our OneSource services division delivers a highly trained, experienced, and collaborative team of service engineers with solutions scalable and customizable to serve laboratory needs. We’ve always pursued science with a clear purpose – to help our customers achieve theirs. Our expert team brings technology and intangibles, like creativity, empathy, diligence, and a spirit of collaboration, in equal measure, to fulfill our customers’ desire to work better, innovate better, and create better. PerkinElmer is a leading, global provider of technology and service solutions that help customers measure, quantify, detect, and report in ways that help ensure the quality, safety, and satisfaction of their products. Science with Purpose. Learn more at www.perkinelmer.com.
