Go-To-Market Engineer - Marketing Operations (4020) at GBG Plc | London, UK

GBG Plc

Go-To-Market Engineer - Marketing Operations (4020)

London, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the GTM data and Salesforce enablement layer, translating business requirements into scalable workflows and reliable integrations that accelerate revenue processes.

Salesforce design and automation: unify lead, account, opportunity routing and lifecycle flows.
Data model and integrations: maintain GTM objects, fields, relationships, and key integrations (marketing automation, enrichment, analytics).
Governance and enablement: document data flows, field dictionaries, process maps, and cross-functional alignment.

Job Description

Design and configure Salesforce to support unified lead, account, opportunity, routing, and lifecycle processes
Maintain and evolve the GTM data model (objects, fields, relationships, validation rules)
Create documentation (data flows, field dictionaries, process maps) to support clarity and cross-functional alignment
Translate business requirements into scalable, well structured Salesforce workflows and automation
Partner with RevOps on lead routing logic, account assignment rules, opportunity stages, and SLA alignment
Support Marketing Ops in lifecycle design, scoring logic, and funnel stage definitions
Identify process gaps, missing requirements, and opportunities to streamline GTM execution
Own key GTM technology integrations into Salesforce, including marketing automation, sales engagement, enrichment (SeamlessAI, Cognism, 6sense), and analytics tools
Ensure data integrity and flow consistency across the GTM tech ecosystem
Troubleshoot integration issues and work proactively with Business Systems to maintain reliability

GBG Plc

3.6 Glassdoor

GBG is the leading expert in global identity and location tech, enabling safe and rewarding digital lives for genuine people, everywhere. For over 30 years, we have combined global data with our innovative technology to make sure that genuine people everywhere can digitally prove who they are and where they live. We are an essential ingredient that protects against digital crime, strengthens business resilience and drives responsible growth, at scale, across a diverse range of sectors. Today, our team of over 1,100 people serve more than 20,000 customers globally.

Founded in 1989

Chester, England, GBR

1.3K employees (81 in marketing)

www.gbg.com

62% recommend to a friend

75% CEO approval