Marketing Executive - Mass Fundraising Acquisition
British Heart Foundation
London, UK (Hybrid)
£28K/yr - £30K/yrIn-houseContractMid level
1 day ago
Fundraising Marketing Executive
Reading, UK (Hybrid)
£25K/yr – £27K/yrMid LevelContract
Posted 1 day ago
Job Summary
Own and deliver multi‑channel acquisition direct marketing campaigns from brief to post‑campaign analysis, coordinating creative briefs, approvals, supplier management, and cross‑team delivery across channels. Lead post‑campaign wrap‑ups and recommendations for future optimization across creative, data and fulfilment streams.
- Campaign planning and delivery across direct mail, digital, TV/radio, email and telemarketing
- Briefing and coordinating with Marketing, Design, Data and suppliers
- Post‑campaign analysis, reporting and optimization recommendations
Job Description
Responsibilities
- Support with the overall delivery of several acquisition direct marketing campaigns, delivering on time, to budget and maximising response and value, including (but not limited to) direct mail, print, broadcast (DRTV and Radio), email, paid social and digital, telemarketing and face to face.
- In co-creation with Marketing team, assist with writing marketing briefs for creative; including collaboration across copy, design and content. Work with the Acquisition Officer to produce product specific briefs for data selections and analysis, response handling and supporter care. Ensure the approval procedure is adhered to and all necessary stakeholders communicated with.
- Support the Acquisition Officer with day-to-day operations of the campaigns. Take ownership of raising purchase orders, circulating artwork, maintaining up to date and accurate files to enable historic performance tracking and liaising with suppliers and media agencies to ensure quality work is delivered within the defined schedule and at a competitive cost.
- Work with the Acquisition Officer to undertake post campaign analysis, produce detailed wrap up reports and make recommendations for future campaigns, including improving results and processes.
- Work with other Guide Dogs teams including (but not limited to) Customer Experience, Design, Digital, Fulfilment and Data to ensure the smooth delivery of Committed Giving acquisition activity, and to promote the team positively within the organisation.
- Keep on top of electronic filing and record management, including using a Customer Relation Management (CRM) database system.
Requirements
- GCSE’s in Maths and English at grades A - C or equivalent (QCF level 2 / SQCF level 5).
- Proven experience of working in a busy environment with a successful track record of delivering against competing priorities.
- Previous exposure to working within Marketing and/or Administration.
- An understanding of administrative systems.
- Competent in Microsoft Office including Excel, Word and PowerPoint.
- Excellent organisation, communication and administration skills.
- High attention to detail.
- Strong creative and analytical skills.
- Excellent literacy and numeracy skills.
Benefits
- 26 days annual leave pro-rata
- Real Living Wage Employer
- Flex pot - equal to a proportion of your annual salary to use on our wide variety of flexible benefits
- The option to buy and sell annual leave
- Discounts and cash-back scheme
- Excellent pension scheme (We will match your pension contributions plus 2% up to a maximum of 9% employer contribution)
- And lots more!
The Guide Dogs for the Blind Association
We are Guide Dogs. And we’re here to help people with sight loss live the life they choose. Children and adults. Friends and family. Whoever you are, our expert staff, volunteers and life-changing dogs are here to help you:Live actively. Our people and dogs can help you get out and about with confidence, going wherever school, work, or play takes you – and knowing that your sight loss won’t hold you back. Live independently. The advice and skills we provide will give you the freedom to live life on your own terms, in your own way, so that you can achieve your hopes and ambitions, and do all the things that make you... you.Live well. Our experience and understanding can help you through the emotional challenges of sight loss as well as the practical ones, introducing you to an inspiring community of people with similar experiences and giving you the support you need to be your best self.We have an amazing community of over 15,500 volunteers across the UK. We’re also almost entirely reliant on donations to continue our life-changing work. There are many different ways you can support us, find out more at guidedogs.org.uk.
Salaries
Posted range
£25K/yr – £27K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
98 (7% of company)
Median Tenure
10.6 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
182.3K
Monthly Google Ads Budget
$5.7K
Traffic Source Mix
Search
51%
Direct
36.9%
Referral
6.1%
Social
4.7%
Paid
1.3%
Headcount Trend
Current headcount: ~1.3K
News about The Guide Dogs for the Blind Association
Links
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