Marketing Executive - Mass Fundraising Acquisition

Responsibilities

• We’re looking for a creative marketer to help attract new supporters to British Heart Foundation (BHF), you'll deliver campaigns that inspire more people to support BHF, helping fund the research that powers life-saving breakthrough.
• About the role This is an exciting opportunity to help deliver audience-focused fundraising campaigns across a diverse portfolio of Individual Giving products (Regular Giving and Lotteries), Legacies, and Events. You’ll start by focusing on Indvidual Giving, before rotating into other areas, giving you exposure to a wide range of fundraising products.
• Working across both digital and offline channels, you'll play an important role in engaging new supporters and building lasting relationships with the people who power our mission
• You'll help plan, coordinate and optimise marketing campaigns, working closely with colleagues, agencies and specialist teams across BHF. From campaign delivery and stakeholder management to reporting and performance analysis, you'll help ensure our marketing activity delivers strong results and exceptional supporter experiences.
• This role offers excellent exposure to fundraising marketing, campaign management and supporter acquisition within one of the UK's most recognised charities.
• You'll be a collaborative relationship builder who enjoys working with others to solve problems, improve performance and deliver excellent supporter experiences. Most importantly, you'll be motivated by making a real difference and helping more people connect with the life-saving work of BHF.

Requirements

• Experience delivering marketing campaigns and managing multiple priorities in a fast-paced environment
• Experience engaging different audiences and using insight, data and performance results to improve activity
• Experience developing and delivering multi-channel marketing campaigns
• Strong planning and project management skills, with the ability to balance competing priorities
• Experience working with stakeholders, agencies and suppliers to deliver successful campaigns
• Confidence using data, audience insight and campaign results to optimise performance
• Experience creating customer or supporter journeys that drive engagement and long-term loyalty
• Good commercial awareness, including some experience monitoring budgets and campaign spend