FS & Mobile Campaign Lead

Leeds, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end FS & Mobile marketing delivery, balancing regulatory compliance with compelling creative and trading priorities to drive brand awareness, consideration, and qualified leads.

  • Coordinate briefing through launch and evaluation across internal teams, agencies, and media partners.
  • Ensure FCA-compliant financial promotions and rigorous governance, applying feedback to all assets.
  • Collaborate with planning, media, and performance teams to meet KPIs and optimise ROI across always-on and campaign channels.

Job Description

Responsibilities

  • Coordinate the end-to-end delivery of FS & Mobile marketing campaigns, supporting activity from briefing to launch and evaluation.
  • Manage timelines, inputs and approvals to ensure campaigns are delivered on time and within budget.
  • Work with internal teams, agencies and media partners to support campaign execution and optimisation.
  • Support the development of clear, engaging and on-brand creative across campaigns.
  • Work with planning, media & performance teams to help ensure campaigns meet agreed KPIs.
  • Apply commercial awareness to campaign delivery, balancing creative quality with trading priorities.
  • Support the delivery of financial promotions, ensuring all marketing activity follows FCA requirements and internal governance processes.
  • Work closely with Legal and Compliance teams to manage reviews and approvals.
  • Ensure compliance feedback is accurately implemented across all campaign assets.
  • Help manage the FS & Mobile promotional calendar, ensuring campaigns align with always-on marketing and trading plans.

Requirements

  • Experience in marketing campaign delivery, coordination or execution.
  • Strong organisational skills and the ability to manage multiple deadlines.
  • Confidence working with internal teams and external agencies.
  • Good attention to detail, with the confidence to flag issues or risks.
  • Comfortable working with data and performance reporting.

Preferred

  • Understanding of regulated marketing environments (financial services experience desirable but not essential).

Benefits

  • Hybrid working with a minimum 3 days a week in one of our Home Offices.
  • Discretionary company bonus
  • Company pension up to 7% matched
  • 15% colleague discount in store and online
  • Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
  • Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
  • Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
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Asda

It’s hard for anyone to imagine just how many different career possibilities there are at Asda. Ours is a big business, and beyond the roles you might be familiar with on the shop floor (or on your doorstep), there are hundreds of others you don’t get to see. In fact, because our business is changing so rapidly, there are new roles being created at Asda all the time. Technology is changing how we do things every day, helping us to reimagine retail to make life better for our customers, in-store and online. For those with imagination, can-do, integrity and a willingness to embrace change, the possibilities at Asda are limitless. Take a look around and see where a career at Asda could take you.

Founded in 1949
Leeds, England, GBR
51K employees (865 in marketing)

Traffic Signals

Monthly Visitors
299.9K
Traffic Source Mix
Search
49.8%
Direct
27.9%
Referral
20.8%
Social
1%
Paid
0.4%

Headcount Trend

Current headcount: ~51.3K

Marketing Team

Marketing Team Size
865 (2% of company)
Median Career Experience
18 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$35.8K
Last Raise
$35.8K
Series A, 2 years ago

Funding History

  • Apr 2024
    Series A • $35.8K