Franchise Marketing Manager (Maternity Cover)

Reading, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the Ireland Beverages brand through local strategy and end-to-end marketing planning, aligned to global playbooks and cross-functional partnerships, to drive local growth across channels and influencer programs.

  • Brand Strategy & Planning: local adaptation of global playbooks, end-to-end campaigns, and innovations for Beverages in Ireland.
  • Cross-Functional Execution: collaborate with IB, Carlsberg Britvic, AFH, and UK marketing to ensure flawless E2E delivery and shared learnings.
  • Growth & Influencer Programs: develop local growth channels and influencer/digital programs aligned to best practices to unlock market potential.

Job Description

Responsibilities - Lead Ireland Brand Strategy and Brand Plan development for the Beverages portfolio, aligning to the UK & International Beverages Team’s global strategy - Understand key How to Win and Demand Space data to help position and grow - Localise BGS & JTBD bespoke to IRE market - Develop the end to end marketing plans for Beverages portfolio including the development of the Innovation Strategy - Collaborate with IB to ensure plans are in-line with the global playbook and leverage learnings, creative and innovation pipe where feasible - Collaborate with Carlsberg Britvic to ensure our plans are developed E2E and executed flawlessly in the customer landscape - Work with our AFH teams to help develop a key growth channel - Ensure we are developing local influencer and digital programmes aligned to PEP best practice - Work with the UK Marketing team to ensure shared learnings and programs across Ireland - Management & Development of 2 direct reports Requirements - University degree or equivalent - Proven years of relevant job experience in Marketing, preferably in FMCG - Strong understanding of consumer & how to leverage consumer insight - Strong senior stakeholder leadership skills – the ability to lead through ambiguity - Strong commercial project leadership skills, ideally with Shopper or Trade Marketing experience - Experience in bringing innovations into the market - Leadership & Coaching skills - Expertise in MS Office Applications - Strong strategic and analytical skills and drive for success - Strong capabilities of managing competing priorities within a complex, fast paced environment / resilience Benefits - We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes.
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PepsiCo

3.9 Glassdoor

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

Founded in 1980
Purchase, New York, US
141K employees (12,526 in marketing)
75% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
2.3M
Traffic Source Mix
Search
29.8%
Direct
46.5%
Referral
21.1%
Social
1.1%
Paid
1.5%

Headcount Trend

Current headcount: ~153.6K

Marketing Team

Marketing Team Size
10,817 (7% of company)
Median Career Experience
16 years
Median Tenure
10.1 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$4B
Last Raise
$4B
Post IPO Equity, 7 months ago

Funding History

  • Sep 2025
    Post IPO Equity • $4B
  • Jun 2024
    Grant • $18K

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