Responsibilities

• Design and build the systems that power Lumo's outbound motion: ICP definition, lead sourcing, enrichment, segmentation, and sequencing across Clay, Apollo, HubSpot, and whatever emerges as the right tool.
• Build the infrastructure that drives organic growth: keyword strategy, programmatic content, internal linking, and the tooling to track what is compounding and what is not.
• Pipeline structure, lifecycle stages, automations, CRM hygiene, dashboards, and forecasting. Make it a system the team trusts and actually uses.
• Own the full sales motion: prospecting, discovery, objection handling, and closing. Build the onboarding playbook. Drive time to value. Create repeatable upsell paths for top accounts.
• Identify where AI tools can replace manual work or unlock something entirely new. Build those systems and raise the ceiling for what the GTM team can do.
• Create content that earns an audience in the TikTok Shop and creator commerce space. LinkedIn, short-form video, events. Make noise in the market intentionally, not randomly.
• Own the process of evaluating, piloting, and integrating tools that give Lumo a compounding advantage. Have strong opinions on what is worth adopting and what is hype.

Requirements

• 2 to 5 years in a GTM engineering, growth engineering, or RevOps role at a B2B SaaS startup. You have built this from scratch, not just used a system someone else created.
• Hands-on experience with Clay, HubSpot or Salesforce, and outbound tooling like Apollo or Instantly. You build with these tools, not just configure them.
• Domain knowledge in TikTok Shop, creator commerce, affiliate marketing, or ad tech. Credible to our ICP from week one, not after a month of onboarding.
• A track record of building SEO or content systems that drove measurable organic growth.
• Strong data skills. You can diagnose a problem and build a solution without a dedicated data team.
• You use AI as infrastructure, not a shortcut. You build systems with it, not just prompts.
• Content that earns an audience, whether LinkedIn, short-form video, or written. Done consistently, with proof.
• High output, low ego. You move fast, own your mistakes, and do not wait to be told what to do.
• Metrics-driven. CAC, LTV, activation rate, time to value, churn. You track them and know how to move them.

Nice to Have

• An existing network in the TikTok Shop agency or brand space. Warm relationships beat any cold playbook.
• Experience transitioning human-assisted onboarding toward self-serve.
• Familiarity with DTC brands, ecommerce, or affiliate platforms.
• You are usually the first person in the room to have used a new tool, and you have strong opinions on what is noise.

Benefits

• Full ownership.
• Real equity.
• Fully remote.
• Kit budget.
• Build the team.