Responsibilities

• Be a point of contact for food content in Waitrose.
• Skilled in crafting, writing and editing engaging content across multiple communication channels, including print and online (SEO).
• Responsible for commissioning and delivering food and drink news, features and franchises for omnichannel editorial and commercial Partnerships.
• An agile Food Content Producer who can adapt tone, style, and approach to suit different formats and platforms, producing high-quality content that resonates with passionate food lovers.
• Responsible for producing engaging multi-format, multi-channel content that translates business priorities into compelling storytelling, making weekly shopping a more exciting experience for passionate food lovers.
• Collaborate with food content creators to maximise reuse of recipe-led content in owned content marketing channels.
• Content creation:
• Subject matter expert in food content, relevant for digital and printed application.
• Commission and produce compelling short and long form content across our content ecosystem, including food features, omnichannel franchises and news stories, ensuring alignment with editorial guidelines and brand voice.
• Support the planning, editing, commissioning, and delivery of a weekly trade-focused newspaper & supporting digital formats that enhance the shopping experience in-store and online. Work to the production schedules and ensure all deadlines are met in collaboration with relevant internal and external Stakeholders.

Requirements

• 3-5 years of relevant editorial experience in writing and content creation, with a strong portfolio showcasing work across print, digital, and social
• Strong writing skills, with the ability to craft compelling editorial content, advertorials, and digital content while maintaining brand voice and tone
• A solid understanding of nutritional standards and UK government guidelines
• A deep understanding of SEO principles, with the ability to optimise print and digital pages for organic search visibility
• Proficiency in Adobe Creative Suite (InDesign) and experience with web content management systems
• Experience in writing food-focused content, including food trends and food culture
• Strong organisational skills and able to manage multiple projects simultaneously and meet deadlines
• Excellent attention to detail, ensuring accuracy in all written content
• Strong communication and collaboration skills

Preferred

• Basic HTML/CSS
• Relevant Marketing qualification
• A solid understanding of Waitrose and food safety regulations and compliance standards, and have the minimum Food Hygiene Certificate Level 3 and HACCP Level 2
• WSET Level 2 Wines
• WSET Level 2 Spirits
• Membership of The Guild Of Food Writers, or other similar professional organisation