Responsibilities

• Managing and maintaining my content calendar
• Preparing, formatting and scheduling LinkedIn posts
• Creating simple, high-quality supporting visuals in Canva
• Repurposing existing content into different formats
• Supporting the production and distribution of my newsletter
• Helping manage comments and social media admin
• Keeping content and assets organised
• Identifying opportunities to get more value from content I’ve already created
• Tracking performance and turning the numbers into recommendations for what we should do more, less or differently

Requirements

• You’re organised, proactive and reliable, with a good eye for content.
• You understand LinkedIn and personal-brand content and can recognise the difference between something that feels genuinely human and something that feels generic or AI-generated.
• You’re also comfortable looking at performance data and using it to make practical recommendations — not just reporting numbers back to me.
• You should be comfortable working independently once we’ve agreed the direction, rather than needing detailed instructions for every task.

Preferred

• Experience working with coaches, consultants, founders or other personal brands would be useful, but isn’t essential.