External Communications Manager, EMEA

Responsibilities

• Develop and execute external communications strategies that strengthen Santen’s reputation and support business priorities across EMEA.
• Lead proactive media engagement across international, regional, national and healthcare trade media to increase visibility and share of voice.
• Develop thought leadership, executive visibility and corporate storytelling programmes that position Santen as a leader in eye health.
• Partner with Marketing, Medical Affairs and Public Affairs to deliver integrated communications around disease awareness campaigns, scientific milestones, congresses and corporate initiatives.
• Act as the communications partner for key EMEA markets, supporting local teams with media engagement, reputation building and external communications.
• Identify opportunities to connect earned, owned and social media to maximise the impact of campaigns and external storytelling.
• Build and manage relationships with communications agencies, media partners and key external stakeholders.
• Monitor the external environment, identify emerging opportunities and support reputation and issues management when required.
• Measure communications performance, media impact and share of voice to continuously improve external communications.
• Collaborate closely with regional and global colleagues to ensure consistent messaging and execution across markets.

Requirements

• Degree in Communications, Public Relations, Journalism, Marketing or a related field.
• 8+ years of experience in external communications, public relations or corporate communications, ideally within healthcare, pharmaceuticals, medical technology or another regulated industry.
• Proven experience developing and executing regional or international communications strategies.
• Strong track record in media relations, including international, business and healthcare trade media.
• Experience supporting communications around scientific congresses, disease awareness initiatives and corporate milestones.
• Excellent writing, editing and storytelling skills with the ability to translate complex scientific topics into engaging communications.
• Strong stakeholder management skills and experience partnering with Marketing, Medical Affairs and Commercial teams.
• Experience managing communications agencies and working across international markets.

Preferred

• French, Italian or German would be a strong advantage.