Responsibilities

• Contribute to the global event calendar, supporting the planning and delivery of a mix of demand generation, brand, and customer-focused events across priority markets.
• Support budget planning, forecasting, and ongoing management for events, ensuring spend is tracked, optimised, and aligned with agreed plans.
• Contribute to quarterly and annual integrated marketing plans for target regions and verticals, ensuring events are aligned with broader marketing objectives.
• Project manage the end-to-end execution of virtual and physical events, including webinars, trade shows, exhibitions, conferences, customer user groups, and other innovative online formats, delivering against defined KPIs and quality standards.
• Manage day-to-day event requirements, timelines, and dependencies, working with internal stakeholders and external suppliers to ensure smooth delivery.
• Confidently plan and run webinars and virtual events using platforms such as Zoom and Microsoft Teams, ensuring a professional and engaging attendee experience.
• Coordinate with the Senior Demand Generation Manager to drive target audiences to events using the optimal mix of channels.
• Execute event marketing activity directly and brief internal teams, agencies, or suppliers as required to support campaign delivery.
• Apply insights and lessons learned from previous events to continuously improve audience generation and performance against KPIs such as registrations, attendance, stand visitors, and pre-arranged meetings.
• Work closely with Sales and Marketing teams to execute account engagement strategies through events, supporting new business pipeline generation and acceleration of existing opportunities.

Requirements

• 3+ years experience of running successful international event marketing programmes, including webinars and physical events, across multiple regions.
• Demonstrable experience and evidence of generating audiences for international events and webinars.
• Highly experienced in working with international vendors and teams effectively.
• Hands-on experience planning and delivering webinars using platforms such as Zoom and Microsoft Teams.
• Experience managing and tracking event budgets, forecasts, and spend in line with agreed plans.
• Highly organised self-starter with strong project and time management skills, able to manage multiple priorities with maturity and ownership.
• Adaptable and comfortable operating in a fast-paced, complex environment, with a growth mindset and commitment to continuous improvement.
• Excellent communicator with strong interpersonal and emotional intelligence skills, able to build effective working relationships and exercise sound judgement.
• Quality-focused with exceptional attention to detail and a commitment to delivering high-standard outputs.
• Demonstrated ability to collaborate across Sales and Marketing to drive pipeline via events.

Preferred

• Degree or professional qualification in marketing, digital marketing, or a business-related field.
• Good working knowledge of Salesforce for event reporting and pipeline tracking, and Pardot (or comparable marketing automation platforms).
• Formal project management qualification (e.g. PRINCE2, PMP).

Benefits

• Private Medical Insurance: Your health matters, and we’ve got you covered.
• Birthday Off: Celebrate your day your way – it’s on us.
• Holiday Purchase: Need more downtime? Purchase up to an additional 5 days holiday.
• Employee Assistance Programme: Confidential 24/7 helpline and support for you and your immediate family.
• Time for You: We value your personal time. That’s why we aim to finish work at 2pm on Fridays.
• Better Working: We embrace hybrid working and, where it is operationally practicable, we support employees splitting their working time between the office and home.
• Pension: Plan for tomorrow with our pension scheme.