Responsibilities

• Define and maintain Employer Brand editorial standards, content approach and storytelling framework.
• Translate organisational stories, colleague experiences and the Employee Value Proposition into compelling employer brand content.
• Plan and deliver content for Employer Brand campaigns and recruitment marketing across relevant channels.
• Maintain editorial calendars and ensure consistency of Employer Brand messaging and tone.
• Work closely with the Employer Brand Strategy Manager and Creative Lead to deliver integrated, audience-appropriate campaigns.
• Provide specialist editorial and storytelling guidance across Employer Brand initiatives.
• Monitor content performance and engagement and recommend improvements to content quality and effectiveness.
• Coordinate external copywriters, content agencies, media production partners, social platform partners and creative suppliers as required.

Requirements

• Strong professional experience in content strategy, editorial, copywriting, storytelling, employer brand, marketing or communications.
• Excellent writing and editing skills with the ability to create authentic, engaging content for different audiences and channels.
• Strong understanding of editorial standards, content planning, tone of voice and brand consistency.
• Experience translating organisational propositions, colleague stories and campaign briefs into effective content.
• Ability to use content and campaign performance insight to improve editorial effectiveness.
• Strong collaboration and stakeholder-management skills across creative, marketing, recruitment and People teams.
• As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.