EMEA GTM (Marketing) at Bright Data | London, UK

Bright Data

EMEA GTM (Marketing)

London, UK (Unknown)

Salary Not AvailableMid Level4+ years exp

Posted 7 weeks ago

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Job Summary

Own and optimize regional GTM across AI and non-AI offers in EMEA, balancing market-by-market plays with full-funnel efficiency and cross-functional execution.

Growth Infrastructure: Own country plans by segment and channel to hit EMEA pipeline targets.
Market Plays & Diagnosis: Drive GTM plays by market and diagnose win/lose reasons from buying behavior and competitive dynamics.
Performance & Collaboration: Own MQL to SQL funnel, fix messaging, targeting, routing, and channel mix; partner with SDRs, Sales, and Global Marketing to boost conversion.

Job Description

Own and optimize regional GTM for AI and non-AI offers in EMEA, balancing market-by-market plays with full-funnel efficiency and cross-functional execution.

Growth Infrastructure: Own country plans by segment and channel to hit EMEA pipeline targets.
Market Plays & Diagnosis: Drive GTM plays by market and diagnose win/lose reasons from buying behavior and competitive dynamics.
Performance & Collaboration: Own MQL to SQL funnel, fix messaging, targeting, routing, and channel mix; partner with SDRs, Sales, and Global Marketing to boost conversion.
Demand Generation & Localization: Grow regional pipeline through paid, events, partnerships, affiliates, field marketing, and localized testing.
Strategic Planning: Build and execute 30/60/90 plans for underperforming markets.
Cross-Functional Partnership: Align with SDRs, Sales, and Global Marketing to drive conversion.
Agency & Freelancer Management: Direct external teams to deliver clear, measurable outcomes.

Bright Data

3.0 Glassdoor

Bright Data is the leading web data infrastructure powering AI and BI, trusted by over 20,000 companies - from top AI innovators to global leaders in eCommerce, financial services, market research, cybersecurity, travel, martech, and beyond.Our platform enables teams to seamlessly discover, access, extract, and interact with web data at unmatched scale, speed, and accuracy - including global proxy networks, automated web unlocking, advanced browsing technology, and ready-to-ingest petabyte-scale datasets.

Founded in 2016

Netanya, Center District, ISR

373 employees (24 in marketing)

brdta.com/3go77R5

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