Responsibilities

• The Audiences and Commercial department drives income, grows and diversifies audiences, and promotes the Royal Ballet and Opera’s work across multiple platforms, including live performances, digital content, cinema, and touring.
• The Marketing team plays a key role in delivering campaigns that build brand engagement and maximise revenue.
• We are seeking to recruit an experienced Email Marketing Manager to lead CRM activity, delivering targeted, data-led campaigns that enhance customer engagement, retention, and revenue growth.
• What you'll bring: Our ideal candidate will be a strategic and data-driven marketing professional with strong CRM expertise, capable of managing complex campaigns, leading automation initiatives, and collaborating effectively across teams to deliver impactful customer journeys.

Requirements

• Proven experience in CRM, email marketing, or customer marketing roles, ideally (but not essential) from within the Arts & Entertainment sector
• Strong understanding of customer data, segmentation, and lifecycle management
• Experience delivering automated and personalised email campaigns
• Ability to analyse performance data and translate insights into action
• Excellent stakeholder management and communication skills
• Strong organisational and project management capability
• Knowledge of data protection and GDPR requirements

Preferred

• Experience working with CRM and Customer Data platforms (Prospect2 and Tessitura Segmentation Sets and List Manager highly desirable)