Ecommerce Marketing Manager - Paid Media & Conversion

Responsibilities

• Paid media (Meta & Google), the core of the role - Take over full, hands-on management of Meta and Google Ads, including campaign structure, bidding, budgets, audiences and reporting - Manage a seven-figure annual spend, with a sharp focus on ROAS, CAC and profitable growth - Keep a steady pipeline of new creative live, including campaigns for every new product launch - Brief and manage UGC creators and outside creative support when needed - Test, review, trim and scale on a regular cycle, and bring new ideas to the founders without waiting to be asked Email & SMS (Klaviyo) - Take ownership of Klaviyo from the founders, building on the existing flows (browse abandonment, cart abandonment and sample purchases) - Grow repeat purchases and customer lifetime value with campaigns, segmentation and new flows Website conversion - Own conversion across the site, including product pages, checkout and merchandising - Plan and run a structured testing programme (A/B tests, landing pages, offers) and turn the results into revenue - Use customer insight and buying behaviour to help shoppers buy with confidence. This is a considered, high-value purchase, and the information you give customers matters. Commercial ownership - Report clearly on performance and what it means for the business - Work closely with the founders on promotions, trading peaks and growth plans

Requirements

• Strong, hands-on experience running Meta and Google Ads yourself, not just overseeing an agency, ideally at significant spend in ecommerce or DTC
• An all-round ecommerce marketer whose biggest strength is paid media
• Solid working knowledge of Klaviyo or a similar email/SMS platform
• Experience improving website conversion through testing, product page optimisation and merchandising
• A commercial mindset: you understand unit economics and think in margin, ROAS and revenue, not just clicks
• A genuine self-starter who spots opportunities and acts on them without needing constant direction, and knows when to bring the founders in
• Comfortable in a small, fast-moving team where you own the results
• Ambition and potential to grow into a Head of Marketing role

Preferred

• Bonus points for: experience in homewares, interiors or other high-value, considered-purchase products; WooCommerce experience; briefing UGC creators or working with freelancers.

Benefits

• Additional benefits – holiday, pension, product discount, hybrid working, etc.