Ecommerce Manager

London, UK (Hybrid)

£60K/yr – £65K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own the DTC site experience with data driven CRO, retention levers, and end to end Shopify ownership; turn metrics into action across revenue, AOV, and SKUs.

  • Day-to-day site performance and reaction to GA4/behavior signals to lift conversion and value.
  • Lead CRO program and testing built on customer insight and manage retention/LTV levers.
  • Coordinate Shopify end to end with SKUs, bundles, design output, and agency/in house collaboration.

Job Description

Responsibilities

  • Day-to-day performance of the DTC website, reacting quickly to what the data is telling you
  • Subscription management, and the levers that drive retention and lifetime value
  • Conversion rate, average order value and the overall shape of the trading calendar
  • The Shopify platform end to end, including the growing list of SKUs and bundles that sit on it
  • A live CRO and testing programme, built on real customer insight rather than guesswork
  • The web development agency relationship, briefing and holding them accountable for site builds and technical changes
  • The in-house design resource, directing their output on web and CRO projects
  • Reporting across revenue, conversion, AOV and the other numbers that matter to the business
  • Turning that reporting into clear next actions

Requirements

  • Solid experience in ecommerce, ideally within a DTC or subscription business
  • Strong hands-on Shopify experience, including managing a platform with a high SKU/bundle count
  • A track record of driving CRO and conversion improvements through testing
  • Comfortable owning and briefing agency relationships
  • Strong analytical skills, confident pulling insight out of GA4 and platform data

Preferred

  • Experience in a subscription or D2C consumer goods business
  • Exposure to international ecommerce growth, particularly in the EU
The Growth Foundation logo

The Growth Foundation

The Growth Foundation (TGF) is an award-winning strategic growth partner for ambitious eCommerce and DTC brands - helping founders, operators, and investors scale with clarity, confidence, and expert support.We combine deep commercial insight with a focused offering across five core pillars: Strategy, Talent Acquisition, Tools, Courses, and Community.Founded in 2021 by Richard Chapple and Sarah Jasper-Baker - who helped scale Play.com, Gymshark, and The Hut Group into some of the UK’s most successful eCommerce brands - TGF now brings together a team of expert strategists, recruiters, and product builders who’ve supported growth for 100+ DTC businesses.We work with brands at key inflection points - whether unlocking new revenue, hiring leadership talent, sharpening commercial strategy, or enabling teams through practical learning.Through our trusted network of vetted delivery partners - including agencies and specialists in performance marketing, CRM, brand, creative, trading, and more - we connect clients with the right experts, and remain strategically involved to ensure delivery aligns with the growth plan.Our five core pillars:Strategy – Tailored commercial advice, brand positioning, and growth assessments that bring clarity to your next move.Talent – Industry-leading recruitment for eCom-native talent across growth, performance, leadership, and operations.Tools – Proprietary optimisation tools including Order Rescue, our Shopify Plus app that recovers lost revenue.Courses – On-demand training built from proven frameworks — enabling founders and teams to move fast, without retainers.Community – Founder Foundations, our peer-led event and content series for DTC leaders, operators, and investors who value honest insight over hype.If you’re a DTC brand, operator, or investor looking to scale sustainably and strategically - let’s talk. http://www.thegrowth.foundation/

Founded in 2021
London, England, GBR
18 employees (5 in marketing)

Traffic Signals

Monthly Visitors
3.4K
Traffic Source Mix
Search
44.3%
Direct
30.6%
Referral
8.3%
Social
15%
Paid
1.4%

Headcount Trend

Current headcount: ~17

Marketing Team

Marketing Team Size
3 (17% of company)
Marketing Roles Posted (Last 30 Days)
5

Funding

Last Raise
Series Unknown, 2 years ago

Funding History

  • Jan 2024
    Series Unknown