Responsibilities

• Develop and implement marketing strategies that increase eCommerce revenue across both brands.
• Generate qualified B2B enquiries through digital marketing activity.
• Identify opportunities to increase brand awareness, website traffic and online sales.
• Work closely with the Chief Commercial Officer to align marketing initiatives with wider commercial objectives.
• Monitor competitor activity, industry trends and customer behaviour to identify new growth opportunities.
• Recommend and implement new marketing initiatives based on performance data and commercial potential.
• Plan, manage and optimise digital marketing campaigns across Meta Ads, Google Ads and other relevant platforms.
• Manage marketing budgets to maximise return on investment (ROI).
• Continuously optimise campaigns to improve lead generation, customer acquisition and sales performance.
• Monitor campaign performance using key metrics including ROAS, CPA, CTR, conversion rates and revenue generated.

Requirements

• Minimum 2 years' experience in a Digital Marketing or Marketing role.
• Proven experience managing end-to-end digital marketing campaigns.
• Strong knowledge of Google Ads and Meta Ads Manager.
• Experience using Google Analytics (GA4) and marketing reporting tools.
• Experience planning and delivering email marketing campaigns.
• Strong understanding of CRM and customer journey optimisation.
• Experience creating website content and managing digital platforms.
• Strong SEO knowledge and experience producing SEO-focused content.
• Experience managing social media strategically across multiple platforms.
• Experience conducting A/B testing and using data to improve marketing performance.

Preferred

• Experience using Shopify and/or WooCommerce.
• Experience using Odoo or similar ERP/CRM systems.
• Experience using Meta Business Suite.
• Basic photography, video editing or creative content production skills.
• Experience within eCommerce, consumer products, health, technology or sustainability sectors.
• Experience using AI tools such as ChatGPT, Claude or Gemini.
• Experience working within both B2B and B2C environments.
• The successful candidate will be: Commercially minded with a strong focus on delivering measurable results.
• Analytical and confident interpreting marketing data.
• Proactive and comfortable taking ownership of projects.

Benefits

• Opportunity to take ownership of marketing across two growing brands.
• A varied role with genuine responsibility and the autonomy to test and implement new ideas.
• The opportunity to directly influence business growth and commercial success.
• Hybrid working (3 days per week in the London office).
• A collaborative and supportive working environment where ideas are valued.
• Ongoing opportunities for professional development and career progression.
• Potential for the role to become permanent following the initial 6-month contract, subject to business requirements and performance.