Ecommerce Content & Optimisation Executive

Swindon, UK (Hybrid)

£26K/yr – £28K/yrMid LevelFull time

Posted 3 days ago

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Job Summary

You will own the end-to-end content lifecycle for ecommerce on-site experiences, drive personalisation, and lead testing and optimisation across campaigns and channels.

  • Own A/B testing and reporting, implementing improvements based on results.
  • Deliver targeted content via Bloomreach and Adobe tools to enhance the customer journey.
  • Collaborate with stakeholders across campaigns and ecommerce to continually improve performance.

Job Description

Responsibilities

  • Build and publish engaging onsite content across homepages, landing pages, navigation and campaign pages using Adobe Experience Manager (AEM).
  • Support the planning and delivery of seasonal campaigns, promotions and key trading events.
  • Help create personalised customer experiences by delivering targeted content through Bloomreach.
  • Analyse customer behaviour and content performance using tools such as Adobe Analytics and Contentsquare.
  • Identify opportunities to improve the customer journey through testing, optimisation and insight-led recommendations.
  • Take ownership of assigned A/B tests, reporting on results and helping to implement improvements.
  • Support the delivery of Retail Media campaigns, ensuring placements are accurate, effective and customer-focused.
  • Collaborate with a wide range of stakeholders to ensure content is delivered accurately and on time.
  • Share insights, ideas and best practices to support continuous improvement across the Ecommerce team.
  • Develop your expertise in ecommerce optimisation, personalisation and customer experience.

Requirements

  • Has experience in ecommerce, digital content, online retail or a similar environment.
  • Enjoys working with both creative content and data-driven insights.
  • Has experience using a CMS, ideally Adobe Experience Manager (AEM), or is confident learning new systems quickly.
  • Is naturally curious about customer behaviour and passionate about delivering great online experiences.
  • Has strong attention to detail and excellent organisational skills.
  • Can manage multiple priorities while maintaining a high standard of work.
  • Is a confident communicator who enjoys building relationships and working collaboratively.
  • Takes ownership, shows initiative and is eager to learn and develop new skills.
  • Has an interest in ecommerce, optimisation, personalisation and digital trends.
  • Brings a positive, proactive attitude and enjoys solving problems.

Benefits

  • Starting salary of £26000 - £28000 with a yearly bonus of up to £1,530
  • Hybrid working options to support your work-life balance
  • Holiday Buying Scheme - contract dependant
  • Electric Vehicle Salary Sacrifice scheme - dependent on meeting eligibility
  • Volunteer day with a charity of your choice
  • 33 days holiday allowing you to recharge and explore the outdoors
  • Staff discounts of 40-60% across our full range of outdoor brands
  • Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub
Cotswold Outdoor logo

Cotswold Outdoor

Cotswold Outdoor started life in 1974 as Cotswold Camping and has become hugely popular, renowned for stocking a comprehensive range of high quality outdoor clothing and equipment.The company has grown from a small outbuilding in the Cotswolds to an award winning multi-channel retailer with stores nationwide.The company prides itself on having knowledgeable staff that can offer friendly and useful advice and are passionate about outdoor pursuits. Cotswold Outdoor has a philosophy of supporting local communities and wherever possible the company actively seeks opportunities to engage with relevant clubs / organisations / societies. Whoever you are and whatever you need, when you shop with us you can be assured of expert, award winning service and advice that comes from 40 years of experience in retailing.Cotswold Outdoor have a huge range of footwear, waterproof jackets and outdoor clothing, plus tents, sleeping bags and outdoor accessories, all from brands like The North Face, Rab, Haglofs, Jack Wolfskin, Berghaus, Helly Hansen, Mountain Equipment, Scarpa, and Merrell.Also find us on Facebook, Twitter, Google+, Instagram, Pinterest, and YouTube

Founded in 1974
Swindon, England, GBR
349 employees (15 in marketing)

Traffic Signals

Monthly Visitors
976.5K
Traffic Source Mix
Search
63.1%
Direct
16%
Referral
3.7%
Social
2%
Paid
10.5%

Headcount Trend

Current headcount: ~349

Marketing Team

Marketing Team Size
15 (4% of company)
Marketing Roles Posted (Last 30 Days)
2

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