E+ Senior Manager - Digital Marketing and Performance at British Council | UK

British Council

E+ Senior Manager - Digital Marketing and Performance

UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own digital performance for a multi-channel Erasmus+ programme, driving audience-aligned campaigns, lifecycle engagement, and measurable ROI across UK-based organisations.

Growth & Performance: Lead channel strategy, paid media and digital experiences to maximize traffic, engagement and conversion against KPI basket.
Data & Martech: Own reporting, analytics and martech stack to turn data into action and continuously optimize across campaigns, audiences and cross-channel touchpoints.

Job Description

Lead the delivery and optimisation of digital marketing and campaign performance for Erasmus+, driving high-quality traffic, engagement and conversion from UK organisations across the full programme lifecycle.
Working with the Senior Marketing & Comms Lead, the role is responsible for channel strategy, paid media, digital experience and performance optimisation, ensuring audience-focused campaigns aligned to agreed performance indicators.
Contributes to customer lifecycle and audience journey development, translating these into effective digital engagement plans.
Ensures strong use of martech, data and reporting to optimise performance and achieve targets in engagement, reach and website performance, while driving continuous improvement.
Leads development and delivery of digital and channel strategies (paid, owned, earned) aligned to overall marketing strategy.
Defines channel mix and investment to maximise reach, engagement and conversion.
Owns campaign performance (traffic, engagement, conversion) and drives continuous optimisation through testing and targeting.
Co-leads customer lifecycle development and translates it into cross-channel engagement plans.
Works with content and audience leads to ensure consistency across digital touchpoints.
Leads martech platforms, reporting and dashboards to enable tracking, insights and optimisation.

Significant experience in digital marketing and performance across channels
Paid media planning, delivery and optimisation experience
Advanced knowledge of CMS, analytics (GA4, SiteImprove, SEMrush), martech (HubSpot, Hootsuite), design tools and project management tools
Strong data-driven decision-making experience
Experience managing campaigns across complex programmes
Stakeholder management, including influencing senior leaders
Team management experience

Postgraduate qualification or equivalent experience in marketing, communications or business.
Experience embedding audience-led marketing culture
Experience in cultural engagement or education sector
Experience in a global organisation

British Council

3.7 Glassdoor

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.We uniquely combine the UK’s deep expertise in arts and culture, education and the English language, our global presence and relationships in over 100 countries, our unparalleled access to young people and influencers and our creative sparkle.We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications. For more information, please visit: http://www.britishcouncil.org

Founded in 1934

London, England, GBR

24K employees (898 in marketing)

www.britishcouncil.org

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