Director: Product Communications

Responsibilities

• Positioning & Messaging Own the positioning and messaging architecture for Prosus’s AI products the category we’re playing in, why it matters, and why Prosus wins. Build messaging that works up and down the stack: a sentence for a headline, a paragraph for an analyst, a page for a customer. Keep product narratives consistent with, and additive to, Prosus’s broader repositioning as a global technology leader. Launch & Go-to-Market Lead the communications side of product launches end to end: narrative, timing, assets, spokespeople, and the moments that make a launch land. Partner with product, AI, and go-to-market teams to sequence announcements so each one builds on the last rather than competing with it. Own the launch calendar and the discipline behind it — what ships when, and what earns a moment versus a mention. Media, Analysts & Influence Build relationships with the journalists, analysts, and operators who shape how AI products are judged. Place product stories where the audience actually is — including the new-media landscape (Substack, Medium, independent newsletters, and creator-led channels) where much of the credible tech conversation now happens. Develop and steward owned channels so Prosus’s products can speak in their own voice, not only through third parties. Cross-functional Partnership Work daily with product and AI teams who don’t naturally think about communications, and make it easy for them to. Partner with Group Communications, brand, and GTM agencies to keep product and corporate narratives pulling in the same direction. Act as the connective tissue between what’s being built and how it’s told. Building the Function Stand up product communications as a discipline: the playbooks, the launch process, the measurement, the standards. Define what good looks like and raise the bar for product storytelling across the organisation.

Requirements

• 10+ years across technology, product development, communications, or marketing — with real depth in at least one and fluency across the others.
• A track record of leading product launches or go-to-market narratives, ideally for technical or AI products.
• Proven ability to translate complex technology into positioning that lands with non-technical audiences without losing the engineers’ respect.
• Comfort operating at director level: owns outcomes, sets direction, and doesn’t need a brief to know what the story is.

Preferred

• Not Required But Valued An active presence in the new-media landscape — a Substack, a newsletter, a following built on substance. Speaking experience at product or tech events. Hands-on ability with content formats — video, audio, visual — even if not the primary craft. Experience in an investment, portfolio, or multi-brand environment.