Responsibilities

• Account-Based Marketing (ABM): Own EMEA target account selection and tiering in direct partnership with Sales across institutional, wealth, and enterprise segments. Design and execute multi-touch ABM campaigns against tier-1 and tier-2 account lists, including personalized outreach sequences and account-specific plays. Use intent data, firmographic signals, and CRM intelligence to prioritize spend and effort against accounts most likely to convert this quarter. Track every touch to a named opportunity.
• Pipeline Acceleration: Run small-format, account-specific activations tied to open opportunities, such as executive dinners, roundtables, and 1:1/1:few sessions built around named accounts in active deal cycles. Build account-specific sales enablement, including battlecards, ROI materials, and messaging tied to the accounts currently in motion.
• Partner-Sourced Pipeline: Activate Canoe's EMEA technology and channel partner ecosystem for co-sourced and co-accelerated pipeline. Build partner enablement assets focused on deal registration, co-selling motions, and shared-pipeline reporting. Identify new partners (integrators, consultants, administrators) where the primary value is pipeline contribution.
• Revenue Partnership & Forecasting: Carry a shared quarterly pipeline-generated and closed-won-contribution target with EMEA Sales and BDR leadership, agreed jointly with the CMO. Run weekly pipeline reviews and forecasting cadence embedded with Sales. Own ABM/field/partner ROI reporting in Salesforce and HubSpot, and reallocate spend toward the highest-converting plays in-quarter. Present at joint Sales/Marketing QBRs on pipeline and revenue contribution.

Requirements

• 8+ years in B2B SaaS or FinTech, with direct accountability for a pipeline or bookings number — not just campaign execution.
• Comfortable being measured like a revenue function: quota-adjacent mindset, forecasting discipline, weekly pipeline rigor.
• Deep fluency in Salesforce, HubSpot, and ABM tooling (6sense, Demandbase, or similar) as instruments of pipeline management, not just reporting.
• Experience partnering with Sales/Revenue leadership as a primary day-to-day stakeholder, even while formally reporting into Marketing.
• Deep familiarity with EMEA financial services and alternative investments accounts.

Benefits

• A stipend for benefits, including medical, dental, vision, & commuter benefits
• Flexible PTO
• Pension contribution
• Flexible work from home policy
• Home office stipend + gym/wifi reimbursement
• Employee Assistance Program
• Gym reimbursement
• Education assistance
• Parental Leave
• Commuter benefits