Director of Growth Marketing, UK

London, UK (Remote)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own UK growth through end-to-end acquisition, data-informed channel optimization, and accountable budget delivery to hit targets.

  • Own UK end-to-end acquisition strategy and monthly budget against targets.
  • Lead UK conversion-led creative and external agency partnerships.
  • Identify and scale local channels and partnerships with data-backed incrementality insights.

Job Description

Responsibilities

  • Own the UK acquisition strategy across the full funnel, ensuring high efficiency and delivery against commercial targets.
  • Lead the UK strategy for conversion-led creative and manage the relationship with our external creative agency.
  • Own the UK DTC new customer forecast and the monthly performance budget allocation.
  • Identify and scale new local channels and partnerships to drive incremental growth.
  • Utilize BI tools and data science insights to build a rigorous view of channel effectiveness and incrementality.

Benefits

  • competitive, market informed salaries
  • meaningful support towards healthcare for our team around the world
  • generous paid leave
  • tailored learning and development opportunities
  • free toilet paper (yes, you read that right)
Who Gives A Crap logo

Who Gives A Crap

4.1 Glassdoor

We are one of the fastest-growing eCommerce businesses in Australia (and now the US and UK too!). More than that, we’re one of the country’s fastest-growing social businesses.Who Gives a Crap sells beautiful, forest friendly toilet paper, paper towels and tissues and we donate 50% of our profits to help build toilets for those in need. As much as we love toilet paper, the reason we’re in business is the impact we’re having on the world—To date, Who Gives A Crap has donated over $8 million Aussie dollars to our charity partners, WaterAid, Sanergy, Lwala Community Alliance and Shining Hope For Communities, iDE and WaterSHED. The more innovative the solutions our partners can unlock, the quicker we can help build toilets for the 2 billion people who don’t have them.We have a fully distributed business with all team members working remotely (i.e. from home or a co-working space) most of the time. We currently operate in six time zones with team members across four continents... and we’re just getting started.We believe a diversity of perspectives and experiences is what makes a strong team. The stronger our team, the closer we are to our mission – toilets and clean water for all. So come join us! We're looking for people of all genders, races, ethnicities, orientations, abilities and disabilities to come sit at our table. The only thing we're a stickler on is species – you have to be a person.

Founded in 2012
Carlton, Victoria, AUS
299 employees (59 in marketing)
93% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$15.7K
Traffic Source Mix
Search
37.2%
Direct
52.9%
Referral
5.3%
Social
3.3%
Paid
1.2%

Headcount Trend

Current headcount: ~298

Marketing Team

Marketing Team Size
48 (16% of company)

Funding

Total Funding
$41.7M
Last Raise
$41.5M
Series A, 5 years ago

Funding History

  • Sep 2021
    Series A • $41.5M
  • Jan 2020
    Series Unknown
  • Nov 2015
    Seed • $200K

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