Director of Demand Generation (Insurance)

London, UK (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own the global insurance demand-gen, ABM, and field-marketing engine to convert segment strategy into multi-channel pipeline, aligning with sales leadership and events while accelerating growth and win rates.

  • Define ICPs, personas, and buying groups; translate strategy into integrated ABM and field programs that drive MQLs and pipeline.
  • Lead regional teams across the Americas, Europe, and Africa, coordinating events, digital campaigns, and multi-channel activation with Sales and SDRs.
  • Monitor performance across campaigns, ABM, and intent signals, and apply AI to accelerate execution and improve targeting and efficiency.

Job Description

Own the global insurance demand-gen, ABM, and field-marketing engine to convert segment strategy into multi-channel pipeline, aligning with sales leadership and events while accelerating growth and win rates.

  • Define ICPs, personas, and buying groups; translate strategy into integrated ABM and field programs that drive MQLs and pipeline.
  • Lead regional teams across the Americas, Europe, and Africa, coordinating events, digital campaigns, and multi-channel activation with Sales and SDRs.
  • Monitor performance across campaigns, ABM, and intent signals, and apply AI to accelerate execution and improve targeting and efficiency.
Moody's Corporation logo

Moody's Corporation

3.9 Glassdoor

In a world shaped by increasingly interconnected risks, Moody’s helps customers develop a holistic view of these risks to advance their business and act decisively. With a rich history of expertise in global markets and a diverse workforce in more than 40 countries, Moody’s unites the brightest minds to turn today’s risks into tomorrow’s opportunities.

New York, New York, USA
15K employees
74% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
641.2K
Monthly Google Ads Budget
$755.8K
Traffic Source Mix
Search
38.5%
Direct
45.8%
Referral
10.1%
Social
4.6%
Paid
0.9%

Headcount Trend

Current headcount: ~15.1K

Funding

Total Funding
$5.5M
Last Raise
$5.5M
Series Unknown, 4 years ago

Funding History

  • Mar 2022
    Series Unknown • $5.5M

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