Own regional demand generation and field marketing for Moody’s Analytics Banking segment, driving MQLs and new business through integrated campaigns, events, and partner marketing; align with senior sales leadership and central teams; oversee regional teams, ABM and AI-enabled workflows, and event strategy to hit regional targets.

• Demand Generation & Field Marketing: Own the regional strategy aligned with Banking segment priorities to drive growth and engagement, partnering with Events for execution.
• Integrated Campaigns & Partnerships: Collaborate with Banking segment marketing, Product Marketing, and Content & Campaigns to hit MQLs and new business goals through campaigns, events, and partner marketing.
• Sales Alignment & Expansion: Align with senior Banking sales leadership to support new acquisition and expansion of existing relationships.
• Team Leadership: Manage regional field marketing plans across the Americas, Europe/Africa, and APAC/Middle East.
• Campaign Ops & ICPs: Oversee demand generation strategy and execution in Marketo with segment leads, paid media, and marketing operations to define ICPs.
• Regional Events Strategy: Define and coordinate regional event strategy for the Banking segment, serving as primary contact for in-region alignment and capacity sign-off with central events.
• Lead Quality Feedback: Maintain a regular SDR feedback loop to assess lead quality and volume, monitor conversion rates, and review average opportunity sizes.
• Performance Tracking: Track and evaluate campaign and event performance, adjusting activity to meet MQL and new business targets.
• ABM Enablement: Collaborate to implement intent monitoring technologies that support account-based marketing initiatives.