Director of Demand Generation (Banking)

London, UK (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own the demand generation and field marketing strategy for the Moody's Analytics Banking segment, coordinating across events, product marketing, and content teams to drive MQLs and new business while aligning with senior Banking sales leaders and regional teams.

  • Demand Gen & Field Marketing: Own the end-to-end strategy and regional execution to grow pipeline and new logo opportunities.
  • Cross-Functional Alignment: Partner with Banking segment leadership, Product Marketing, Content & Campaigns, and Events to deliver integrated campaigns and programs.
  • Regional Execution & ABM: Build and manage regional field plans, event strategies, and intent-driven ABM programs across the Americas, EMEA, and APAC.

Job Description

Own the demand generation and field marketing strategy for the Moody's Analytics Banking segment, coordinating across events, product marketing, and content teams to drive MQLs and new business while aligning with senior Banking sales leaders and regional teams.

  • Demand Gen & Field Marketing: Own the end-to-end strategy and regional execution to grow pipeline and new logo opportunities.
  • Cross-Functional Alignment: Partner with Banking segment leadership, Product Marketing, Content & Campaigns, and Events to deliver integrated campaigns and programs.
  • Regional Execution & ABM: Build and manage regional field plans, event strategies, and intent-driven ABM programs across the Americas, EMEA, and APAC.
Moody's Corporation logo

Moody's Corporation

3.9 Glassdoor

In a world shaped by increasingly interconnected risks, Moody’s helps customers develop a holistic view of these risks to advance their business and act decisively. With a rich history of expertise in global markets and a diverse workforce in more than 40 countries, Moody’s unites the brightest minds to turn today’s risks into tomorrow’s opportunities.

New York, New York, USA
15K employees
74% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
641.2K
Monthly Google Ads Budget
$755.8K
Traffic Source Mix
Search
38.5%
Direct
45.8%
Referral
10.1%
Social
4.6%
Paid
0.9%

Headcount Trend

Current headcount: ~15.1K

Funding

Total Funding
$5.5M
Last Raise
$5.5M
Series Unknown, 4 years ago

Funding History

  • Mar 2022
    Series Unknown • $5.5M

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