Director of Demand Gen, International at Sayari | London, UK | £115K/yr – £130K/yr

Director of Demand Gen, International

London, UK (On-site)

£115K/yr – £130K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

Job Summary

Own the multi-channel demand engine for a B2B tech business while leading a tight three-person team and using AI to accelerate content and targeting.

Growth ownership: ABM, paid, content, email, and social to generate pipeline.
Team leadership: manage 3-person squad (BDR and Event Mgmt) and align digital with field execution.
AI-driven optimization: deploy tools to speed content, campaign optimization, and personalization at scale.

Job Description

Responsibilities

Architect and execute a full-funnel demand generation strategy across paid digital, ABM, content syndication, email, and social to drive predictable pipeline.
Manage and mentor a high-performing team of three, including BDR and Event Management functions, to ensure alignment between digital demand and field execution.
Scale account-based marketing (ABM) programs using 6sense or equivalent intent data to engage priority accounts with AI-powered personalization.
Partner with Sales and RevOps to define MQL/SQL criteria, lead scoring frameworks, and attribution models that tie marketing investment to revenue.
Own the digital advertising budget and strategy, optimizing paid search and social toward pipeline contribution rather than vanity metrics.
Deploy AI tools and workflows to accelerate content creation, automate campaign optimization, and improve targeting efficiency.
Establish a regular reporting cadence for senior leadership, using Salesforce and attribution data to translate campaign performance into strategic insights.
Design integrated multi-channel campaigns that seamlessly connect digital touchpoints with virtual and in-person events.

Requirements

10+ years of B2B demand generation experience, with 3+ years in a senior leadership role owning pipeline and revenue targets.
Proven track record of driving revenue growth at companies with $100M+ ARR.
Deep expertise in multi-segment B2B technology marketing, specifically for Enterprise, Government, or Financial Services buyers.
Expert-level command of Marketo, HubSpot, 6sense, Demandbase, and Salesforce.
Demonstrated experience using AI tools to optimize marketing operations and personalization at scale.
Strong analytical orientation with the ability to build and interpret complex attribution and funnel models.
High agency leadership style with a focus on second-order thinking and ruthless prioritization.

Preferred

Experience marketing to government agencies or intelligence community buyers.
Background in risk intelligence, RegTech, or FinCrime compliance markets.
Familiarity with government procurement cycles and SLED/Federal demand gen strategies.

Benefits

A collaborative, fun and positive culture - you will be part of a successful team passionate about the mission and driving business growth
Outstanding competitive compensation package
Performance and incentive bonuses
Exceedingly generous vacation leave, parental leave, floating holidays, flexible schedule, & other remarkable benefits
Eligibility to participate in our UK pension plan with a company-sponsored match
A strong commitment to diversity, equity, and inclusion
Limitless growth and learning opportunities
Conference & Continuing Education Coverage
Team building events & opportunities

Sayari

4.4 Glassdoor

Sayari is a mission-driven company that aims to empower both the public and private sectors with the comprehensive, evidence-based model of global commercial relationships they need to safeguard their economic futures.From risk to resilience, our platforms enable confident decision-making in regulatory compliance, supply chain management, and complex investigations into global networks and illicit activity.In 2024, TPG Growth, the firm’s middle market and growth equity platform, made a $228 million strategic majority investment in Sayari.

Founded in 2015

Washington, Wisconsin, USA

374 employees (26 in marketing)

www.sayari.com

89% recommend to a friend

90% CEO approval