Responsibilities

• Leading external communications for the Commercial Lines business, including trade media engagement, industry awards submissions, thought leadership, and event participation.
• Managing broker communications across channels (email, newsletters, social media, website) to ensure consistent, high-quality messaging that builds trust and engagement.
• Collaborating with External Affairs function to develop relationships with key trade media (Insurance Times, Insurance Post, Insurance Insider, Post Magazine) and manage proactive media opportunities for Commercial Lines leadership.
• Supporting internal communications that connect Commercial Lines colleagues to the brand narrative, strategic priorities, and commercial successes.
• Acting as brand guardian for the Commercial Lines business, ensuring all broker-facing materials, events, and digital presence are consistent with Intact Insurance’s brand identity and tone of voice.
• Monitoring and driving improvement in broker perception through industry benchmarking (Gracechurch, Insurance Times Five Star ratings, NPS), using insight to inform marketing priorities.
• Developing and executing an industry awards strategy that builds Intact Insurance’s reputation for service excellence, innovation, and broker partnership.
• Supporting the broader UK&I brand team on rebrand initiatives, ensuring Commercial Lines is a flagship example of the Intact Insurance proposition in market.

Requirements

• Experience leading a large marketing function – B2B, Financial Services or Insurance are an asset.
• Track record of developing and executing marketing strategies that drive measurable commercial outcomes in a B2B intermediary environment.
• Experience leading and developing marketing teams, with the ability to inspire high performance and foster a highly collaborative, accountable and creative culture.
• Strong understanding of the UK commercial insurance landscape, including regional and London Market dynamics, broker networks, and competitive positioning.
• Excellent written and verbal communication skills, with the ability to create compelling content and present confidently to senior stakeholders.
• Experience managing trade media relationships and securing positive coverage in specialist insurance and business press.
• Significant experience (10+ years) in B2B marketing and/or communications, with meaningful time spent in the UK insurance or financial services sector.
• Demonstrated experience in broker-facing or intermediary marketing within the UK general insurance market, with a strong understanding of the broker distribution model

Benefits

• Hybrid working
• Health & wellbeing + virtual GP
• Career development and mentoring
• Inclusive culture + employee networks
• Share investment options