Marketing Manager
HelloKindred
London, UK (Remote)
$57K/yr - $69K/yr (Est.)In-houseContractMid level4+ years exp.
4 hrs ago
Digital Trade Marketing Manager
Salford, UK (On-site)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
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Job Summary
Own the UK and Ireland digital trade marketing engine across wholesale and retailer touchpoints, with end-to-end ownership of CRM, SEO/SEM and performance analytics to lift distribution and category growth.
- Digital trade plans: drive distribution, rate of sale and penetration through integrated campaigns.
- Lifecycle and CRM: lead multi-channel journeys (email, SMS, WhatsApp) to boost engagement and retention.
- SEO/Automation: steer SEO and paid campaigns while partnering with international teams to localise programs and accelerate execution with AI.
Job Description
Responsibilities
- Develop and implement digital trade marketing plans aligned with commercial and category growth targets, translating strategies into impactful campaigns that drive distribution, rate of sale and penetration
- Deliver and optimise customer lifecycle marketing across the UK & Ireland, including lead generation, CRM journeys, marketing automation and multi-channel campaigns (email, SMS, WhatsApp) to drive engagement, conversion and retention
- Drive Aviko’s brand visibility and conversion across wholesaler digital touchpoints, optimising use of retailer portals, e-commerce platforms and CMS to influence purchase decisions at the point of choice
- Lead trade marketing with key customers, strengthening Aviko’s branded presence across their digital channels to increase end user awareness and new business conversion
- Collaborate with international trade marketing colleagues to share best practices and localise global initiatives for the UK & Ireland market
- Lead Search Everywhere Optimisation (SEO, GEO, SGE & AEO) and support Google Ads campaigns, including setup, optimisation, reporting and performance improvement
- Monitor, analyse and report on digital KPIs, translating insights into clear actions, opportunities and next steps
- Support integrated digital campaigns aligned with broader brand and commercial priorities, working closely with internal stakeholders and external partners to maximise execution and visibility
- Identify and leverage opportunities in AI and automation to improve efficiency, speed of execution and marketing personalisation.
- Experience in a digital trade marketing role within an FMCG environment, with hands-on delivery across channels such as website content, SEO, email, paid search, and campaign reporting.
- Strong understanding of digital marketing fundamentals, including customer journeys, content performance and lead generation
- Working knowledge of SEO, technical website best practices and key digital platforms such as GA4, Google Tag Manager and Google Ads
- Experience working closely with customers, understanding their business needs and translating these into effective trade marketing solutions that drive category growth
- Strong project and stakeholder management skills, with the ability to manage multiple priorities effectively
- Strong copywriting and content editing skills for digital channels
- Confident in using insights and performance data to recommend improvements and optimise results.
- Excellent organisational skills and attention to detail
- A proactive, test-and-learn mindset with a focus on continuous improvement through experimentation and optimisation.
Aviko
We bring joy to tables all over the worldAs Europe’s largest producer of potato products in the out-of-home segment and one of the top five global market leaders, Aviko connects people, cultures and tastes by bringing joy to tables all over the world.Aviko was founded by 32 potato growers in 1962 and has since grown to become a global player. In 2002, Aviko became part of Royal Cosun), a future-oriented and leading agricultural cooperative with approximately 11,000 growers. Aviko processes over 2 million tonnes of potatoes per year, distributed across 13 production locations in the Netherlands, Belgium, Germany, Sweden, Poland and China. With a portfolio of more than 100 distinctive potato products, Aviko operates in more than 110 countries. Aviko’s 2,500 colleagues are driven by the huge potential of our products and the impact they have on quality, service, innovation and sustainability in our chain: ‘from farm to fork’.
Traffic Signals
Monthly Visitors
24.8K
Traffic Source Mix
Search
48.3%
Direct
42.5%
Referral
4.6%
Social
3.3%
Paid
1.3%
Headcount Trend
Current headcount: ~1K
Marketing Team
Marketing Team Size
49 (5% of company)
