Responsibilities

• Support Senior Account Executives and Account Managers in delivering day-to-day client activity and updates
• Ideate PR stories based on outlined objectives
• Support with high quality research to inform strong strategies and ideas
• Write press releases, pitch emails, thought leadership articles, expert commentary and supporting content optimised for the media
• Build and maintain strong relationships with journalists across key verticals
• Produce considered, and up-to-date media lists and maintain these ongoing
• Pitch approved stories and reactive commentary to relevant journalists
• Secure high-quality coverage, backlinks and brand mentions from relevant media
• Find and log earned results using various PR tools and searching methods
• Contribute to client reports with clear summaries of results and insights

Requirements

• An understand of PR and how it differs from Marketing
• An understanding of Digital PR and its overarching role within SEO
• Awareness of backlink quality, domain authority and how coverage can impact search performance
• Awareness of brand metrics and quality indicators such as key message inclusion, positive article sentiment and relevancy of the news platform to the client
• Good written and verbal communication skills
• Ability to tailor pitches and content to different publications and journalist styles
• Good research skills to identify media opportunities, trends and data insights
• A creative mindset with an interest in media-friendly storytelling
• Ability to manage multiple deadlines in a fast-paced agency environment
• Comfortable using day to day PR tools such as media databases (or a keenness to learn)