Responsibilities

• Carry out keyword research, competitor analysis and benchmarking and develop audience segments and bidding strategies.
• Support the team with email campaigns, segmentation and performance tracking through CRM
• Deliver insights-driven reports and analysis of digital performance (G4A, SEMRush) including paid ads conversion and digital channel engagement.
• Help manage website performance, monitoring traffic, user behaviour and conversion rates, and suggesting improvements
• Create and optimise landing pages to support campaigns and improve the digital customer journey
• Support the delivery of our SEO strategy and organic growth, keeping up to date with changes in search behaviour, including AI-led search and discovery
• Carry out keyword research to support SEO, PPC and campaign optimisation
• Plan, build and optimise paid media campaigns across Google Ads, LinkedIn and Meta, with support from the Marketing & Communications Manager
• Create engaging content that reflects our brand and audiences, monitoring performance to help shape future content
• Monitor campaign performance and share insights and recommendations with the Marketing & Communications Manager

Requirements

• 1-2 years' experience supporting or managing paid digital marketing campaigns across platforms such as Google Ads, LinkedIn and Meta
• Some experience assisting with lead generation campaigns, with an understanding of how they tie to commercial objectives
• Hands-on experience working with CRM platforms and marketing automation tools, maintaining data integrity and lead management processes
• Strong understanding of paid media strategy, campaign setup, optimisation, and audience targeting
• Strong analytical skills with the ability to interpret data and identify opportunities for improvement
• Knowledge of attribution modelling and customer journey analysis
• Knowledge of keyword research and search marketing best practices, including SEO and GEO principles
• Excellent organisational skills with the ability to manage multiple campaigns and priorities simultaneously
• Strong written and verbal communication skills
• Growing commercial awareness and an understanding of how marketing activity contributes to pipeline and revenue growth

Benefits

• 4-day working week
• Flexible working schedule/work-from-home opportunities
• On-site gym facilities at HQ
• Buying and selling holiday scheme
• Additional holiday for length of service
• Employee-assisted programme
• Group life assurance (Death in service)
• Will-writing assistance scheme
• Company pool cars at HQ
• Payroll giving scheme enabling you to support charities of your choice through tax-efficient salary donations