Digital Paid Media Specialist

Blackburn, West Lothian, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 12 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end paid media program across Google Ads and Microsoft, driving performance for ecommerce campaigns and coordinating with analytics, product, and creative teams.

Lead optimization of large SKU catalog and product feeds
Collaborate cross-functionally to align campaigns with inventory and pricing

Job Description

Responsibilities

Setting up, managing, and optimising paid media campaigns across Google Ads and Microsoft Advertising (Search, Shopping, Display, Performance Max)
Supporting large‑scale product advertising across a catalogue of millions of SKUs
Monitoring performance against key metrics such as revenue, ROAS, acquisition, and engagement
Analysing complex performance data to identify optimisation opportunities and provide actionable insights
Collaborating with internal teams (Analytics, Product, Creative and Sales) to align campaigns with inventory, pricing, and demand
Maintaining and optimising product feeds in line with Google Merchant Center best practices
Supporting agency and vendor relationships through data insights and performance reporting
Implementing new tools, automation, and workflows to improve efficiency and scalability
Ensuring compliance with GDPR and regional data privacy requirements
Keeping up to date with industry trends, competitor activity, and new paid media opportunities

Requirements

Proven experience in digital marketing with hands‑on expertise in Google Ads and Microsoft Ads
Proven experience managing e‑commerce and Google Shopping campaigns
Proven experience managing international search campaigns
Strong analytical skills with the ability to interpret data and prioritise opportunities
Experience working with large budgets and complex campaign structures
Proficiency with Google Analytics and advanced spreadsheet skills (Excel, pivot tables)
Strong communication skills and the ability to collaborate cross‑functionally

Preferred

Experience within electrical, automation, MRO, or parts-based industries
Experience using tools such as Google Merchant Center, SQL, or WhatConverts
Experience managing a high volume of SKUs (circa 100,000)
Bachelor’s degree in marketing, Business, or a related field

Benefits

A starting salary of £40,000 per annum
Discretionary bonus of up to 10%, based on company performance
A hybrid and flexible working policy (after initial training)
Fully funded professional memberships
Enhanced annual leave
Private Health/Medical Insurance
Life Insurance/Death in Service Insurance
Access to our benefits portal with a wide range of offerings from high street to local discounts!
A company passionate about wellbeing: 24/7 free health & wellbeing support through Medicash app and helpline, free counselling sessions and access to trained Mental Health First Aiders.
Free tea and coffee

Radwell International

3.3 Glassdoor

Radwell, established in 1979, is a global leader in industrial automation solutions, providing new, never-used, refurbished, obsolete, and hard-to-find automation, industrial, electrical, and MRO components to businesses of all sizes. With 20M+ parts and Radwell Verified Substitutes, finding the right solution is easy. Direct partnerships with 450+ manufacturers worldwide ensure access to OEM products, all backed by a 2-year standard warranty. Same-day and expedited shipping to 100+ countries helps minimize downtime, while expert repairs and eProcurement options further optimize operations. With a commitment to quality, speed, and reliability, Radwell provides uptime solutions you can count on.

Founded in 1979

Willingboro, New Jersey, USA

870 employees (45 in marketing)

www.radwell.com

49% recommend to a friend

70% CEO approval