Senior SEO & Website Optimisation Specialist

Reading, UK (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 1 day ago

Job Summary

Own technical SEO audits, page optimisation, and CRO for multiple client sites, translating findings into prioritized actions and driving improvements in rankings, site performance, and conversions.

  • Lead on SEO audits and on-page optimisation
  • Collaborate with content, design, and development to implement changes and measure impact

Job Description

Responsibilities

  • Carry out technical SEO audits and page-level optimisation across a range of client websites
  • Identify and resolve crawlability, indexation, site structure and Core Web Vitals issues
  • Translate technical findings into clear, prioritised recommendations for clients and internal teams
  • Carry out keyword research to inform content, page structure and optimisation priorities
  • Optimise on-page elements (titles, metadata, headings, internal linking) to improve rankings and relevance
  • Support the content team in identifying topics and formats with the strongest SEO and GEO (Generative Engine Optimisation/AI search) potential
  • Advise on how content should be structured so it performs well in traditional search and AI-generated answers
  • Own website performance and conversion rate optimisation across client sites, improving key user journeys from landing to conversion
  • Use tools such as Microsoft Clarity to analyse on-site user behaviour and identify friction points
  • Review landing pages and core conversion paths, identifying friction points and recommending improvements

Requirements

  • Proven experience delivering technical SEO and page optimisation, ideally in an agency or multi-client environment
  • Strong, hands-on keyword research and on-page optimisation skills
  • Strong understanding of website user journeys and landing page optimisation
  • Practical experience setting up and managing Google Tag Manager, including custom triggers
  • Practical experience setting up and managing Google Analytics (GA4), including conversions and integrations
  • Confident using SEMrush, SE Ranking, Screaming Frog or similar SEO tools
  • Comfortable working across multiple CMS platforms, with strong working knowledge of WordPress
  • Quick to pick up new tools and software, with some working knowledge of JavaScript
  • A genuine interest in how SEO and AI/GEO visibility are evolving together
  • Excellent written and verbal communication skills, with the confidence to explain technical topics clearly to non-technical audiences

Preferred

  • Experience in sales or presales, including presenting and explaining SEO strategy to clients
  • An interest in developing and using new website-building tools
  • An interest in developing processes using automation tools such as Make, and AI engines such as Claude
  • Ambition to help build and grow Cyberlogical's SEO and website optimisation function, with a view to becoming Head of SEO and leading a team

Benefits

  • Up to £50,000 p.a.
  • A genuine opportunity to build and shape our SEO and website optimisation function, with a clear path to Head of SEO
  • A collaborative, supportive team that values expertise without ego
  • Hybrid working: 2 days in our Reading office, the rest from home
  • Varied, interesting client base spanning commercial and not-for-profit sectors
  • A company that genuinely believes digital marketing doesn't need to be complicated
  • 26 days holidays
  • Up to 5% matched pension contributions
  • Training budget scheme (on completion of probation)
  • Profit related bonus
Cyberlogical logo

Cyberlogical

Cyberlogical works with clients to develop coherent, practical customer and user-focused digital strategies that engage an entire organisation from marketing to customer service, distribution and administration.Our service helps organisations create effective digital solutions that guide customers from start to finish..

Founded in 2017
Reading, England, GBR
6 employees (2 in marketing)

Marketing Team

Marketing Team Size
2 (33% of company)
Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~6
Cyberlogical logo

Senior SEO & Website Optimisation Specialist

Cyberlogical · Reading, UK · Hybrid