Digital Marketing Specialist at CGI | UK

CGI

Digital Marketing Specialist

UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end digital marketing toolkit, from channel strategies to automation, with a focus on scalable playbooks, SEO and accessibility, and cross-border collaboration.

Growth Infrastructure: Establish attribution, dashboards, and repeatable playbooks to guide multi-channel campaigns.
Demand & Lifecycle: Design automated journeys in HubSpot and nurture programs that move prospects to revenue.
SEO & Accessibility: Lead AI discoverability, content optimization, and inclusive experiences across digital properties.

Job Description

Responsibilities

Lead & Shape digital channel strategies aligned to campaign objectives and customer journeys
Advise & Influence Marketing Business Partners on the most effective digital routes to market
Optimise & Enhance website content, structure, usability, and user experience
Drive & Evolve social media strategies across organic and paid channels
Design & Deliver automated marketing journeys using HubSpot and other marketing technologies
Develop & Standardise scalable playbooks, frameworks, and campaign activation approaches
Measure & Improve campaign performance through analytics, reporting, and optimisation
Champion & Embed SEO, AI discoverability, and digital accessibility best practices
Collaborate & Align with global marketing teams to scale successful approaches and share expertise
Coach & Develop colleagues, building digital marketing capability across the wider organisation

Requirements

Proven experience in digital marketing, digital channel management, or campaign execution
Strong knowledge of website, social media, email marketing, and marketing automation channels
Experience using marketing automation platforms such as HubSpot
Understanding of customer journey mapping, lead nurturing, and behaviour-based marketing campaigns
Strong knowledge of SEO, content optimisation, AI discoverability, and digital accessibility principles
Experience analysing campaign performance and applying insights to improve outcomes
Ability to develop and implement scalable frameworks, processes, and best practices
Strong stakeholder management and influencing skills
Experience working across multiple projects and priorities in a fast-paced environment
Excellent communication, collaboration, and mentoring capabilities

Benefits

competitive salary
excellent pension
private healthcare
plus a share scheme (3.5% + 3.5% matching) which makes you a CGI Partner not just an employee
We are committed to inclusivity, building a genuinely diverse community of tech talent and inspiring everyone to pursue careers in our sector, including our Armed Forces, and are proud to hold a Gold Award in recognition of our support of the Armed Forces Corporate Covenant

CGI

Insights you can act on.Founded in 1976, CGI is among the largest IT and business consulting services firms in the world. We are insights-driven and outcomes-focused to help accelerate returns on your investments. Across hundreds of locations worldwide, we provide comprehensive, scalable and sustainable IT and business consulting services that are informed globally and delivered locally.We value your opinions and welcome your comments and questions on our posts here on LinkedIn. Please keep a polite, professional and constructive tone. We remove comments containing objectionable language and derogatory views. We do not allow content that is unrelated to the subject, and we remove discriminatory and racist comments as well as spam and advertising. Note that content on this page contains general information regarding CGI’s services and initiatives and should not be considered direct business advice. To engage in a discussion with one of our experts, please make a request through https://www.cgi.com/en/contact-us

Founded in 1976

CAN

70K employees

cgi.com