Digital Marketing Specialist

Responsibilities

• Drive and execute end-to-end digital marketing strategies to enhance customer engagement, brand visibility, and demand generation
• Integrate digital activities into broader marketing and brand strategies to ensure a seamless customer journey
• Manage digital ecosystem including email marketing, e-commerce, online advertising, SEO/SEM, website strategy, and web analytics
• Plan, execute, and optimize multi-channel digital campaigns to support business growth
• Develop, maintain, and optimize e-commerce product content, ensuring consistency and best practices across platforms
• Create and execute email and SMS campaigns, including content creation, scheduling, and performance tracking
• Manage marketing automation processes, including system optimization, CRM integration, and implementation of best practices
• Identify, implement, and manage marketing technologies to improve efficiency, scalability, and performance
• Plan and manage media and advertising strategies, staying up to date with market trends and innovations
• Develop and implement SEO and SEM strategies to improve website visibility, traffic, and conversion

Requirements

• University degree or equivalent experience in Marketing, Digital Marketing, or related field
• Minimum of 3 years of experience in digital marketing or a related role
• Strong knowledge of digital marketing channels: email, e-commerce, SEO/SEM, paid media, and web analytics
• Experience with marketing automation tools and CRM systems
• Understanding of website management, basic HTML/CSS, and digital technologies
• Strong analytical skills with the ability to interpret data and optimize performance
• Excellent communication and stakeholder management skills
• Ability to work independently and manage multiple priorities
• Proactive, detail-oriented, and comfortable working in a fast-paced environment

Benefits

• Pension scheme
• 25 days of holiday + bank holidays
• Private medical care
• Life Insurance
• We offer a competitive total rewards package that may include other benefits and well‑being programs. Offerings vary by role and location and are designed to support employees’ health, security, and success.