Digital Marketing Specialist

Responsibilities

• Build, segment, and continually refresh targeted prospect lists using Cognism and other approved data sources to ensure high-quality lead pools.
• Manage prospect data, campaign lists, segmentation, customer journeys, and tracking within Microsoft Dynamics 365 to streamline outreach and improve conversion rates.
• Support and execute always-on lead generation campaigns, ensuring timely routing of qualified leads to the sales team for follow-up.
• Own and optimize SEO activities, including keyword research, on-page SEO, metadata management, internal linking, and content recommendations to enhance organic visibility.
• Assist with SEA campaigns, including setup, ongoing optimization, and conversion tracking through Google Ads.
• Develop and amend campaign landing pages, ensuring content is engaging and conversion-focused, alongside making daily website updates as needed.
• Produce regular reports on campaign performance, lead generation metrics, and conversion rates to inform strategic decisions and continuous improvement efforts.
• Collaborate closely with marketing and sales teams to align digital activities with business objectives and ensure a steady flow of qualified leads.

Requirements

• Proven experience in digital marketing, including CRM management, SEO, and lead generation campaigns.
• Strong working knowledge of Microsoft Dynamics 365 and data segmentation tools such as Cognism.
• Previous B2B marketing experience, ideally within a lead generation environment focused on qualified leads and pipeline growth.
• Excellent analytical skills with the ability to produce and interpret campaign performance reports.
• Immediate availability to start the contract role.
• Self-motivated, independent worker with a proactive approach to campaign management and problem-solving.

Preferred

• Knowledge of SEA, Google Ads setup, and website content management is desirable.

Benefits

• This contract role offers a competitive daily rate of £160-180, translating to an annual equivalent of approximately £35,000-£40,000, depending on hours worked. The position provides an excellent opportunity to gain valuable experience working within a leading UK logistics brand and to develop your skills in CRM, SEO, and digital campaign management. The role also offers flexible working arrangements with two days onsite in Lancashire, allowing for a balanced work environment. Additionally, you will have the chance to work within a dynamic team, contributing to impactful marketing initiatives that directly influence business growth and success.