Digital Marketing & Social Media Executive

Responsibilities

• Manage and develop our companies’ Facebook, Instagram and LinkedIn accounts.
• Create and schedule engaging posts, graphics, short videos and reels.
• Work with our teams to collect photographs, customer feedback and project updates for marketing content.
• Develop content calendars that promote each company’s services to the right audience.
• Set up, manage and improve Meta and Google Ads campaigns within agreed budgets.
• Maintain Google Business Profiles and improve local search visibility.
• Research relevant search terms and improve website content and SEO, working with our website providers where required.
• Monitor comments and messages, directing enquiries to the appropriate company and team.
• Keep each company’s branding, contact details and service information accurate and consistent.
• Report on advertising spend, enquiries, cost per lead and resulting bookings or contracts for each business.

Requirements

• Practical experience managing business social media accounts.
• Experience using Meta Ads Manager and Google Ads.
• A working understanding of SEO and Google Business Profile.
• Confidence creating graphics in Canva or similar software and editing short videos.
• Strong written English and attention to detail.
• Good organisation and the ability to manage priorities across several businesses.
• Someone proactive who can suggest ideas and work independently.
• Experience marketing local service businesses or managing multiple brands would be helpful. A formal marketing qualification is welcome but not essential; practical ability and examples of your work are more important.

Benefits

• Company pension