Digital Marketing Officer

Responsibilities

• Plan, deliver and optimise integrated digital marketing campaigns across multiple channels.
• Manage and develop regional social media channels and Google Business Profile listings.
• Create and schedule engaging written, visual and video content for social media, email marketing and digital campaigns.
• Support digital PR paid search and social advertising, virtual events and local promotional activity.
• Apply SEO best practice to improve visibility, engagement and user experience.
• Maintain accurate campaign, audience and enquiry data through CRM systems.
• Monitor campaign performance, produce clear reports and recommend improvements.
• Identify emerging digital opportunities, trends and innovations that strengthen our approach.
• Manage the content for the Black Country Fostering Hub website and ensure other websites are aligned.
• Work collaboratively with partners, agencies and foster carers across the region to promote local events and generate enquiries.

Requirements

• Experience in digital marketing, social media, content creation or a related field, with evidence of engaging audiences.
• Strong storytelling, copywriting and editing skills across written, visual and video content.
• Experience delivering multi-channel campaigns and using content management, CRM and digital marketing tools.
• Knowledge of social media, email marketing, SEO, analytics and digital advertising, using data to improve results.
• Strong organisational and stakeholder management skills, with a commitment to inclusive communication, equality and diversity.
• A relevant Level 4 qualification, degree or equivalent experience.

Benefits

• attractive benefits.