Digital Marketing Executive

Responsibilities

• Deliver and optimise paid digital campaigns across paid social and Google Ads, using data and insight to drive leads, engagement and revenue.
• Manage and improve our website, including CMS updates, landing pages and user journeys, identifying opportunities to improve content, performance and conversion.
• Measure and report on digital performance, using Google Analytics and other tools to track campaigns, website engagement and KPIs, turning insights into actionable recommendations.
• Support our social media and email marketing activity, including community management, campaign builds and delivering engaging content to our audiences.
• Support SEO and wider digital marketing activity, including keyword research, content optimisation and testing new approaches to improve our online visibility.
• Work collaboratively across IAM RoadSmart, supporting integrated campaigns, outreach and acquisition activity, including attendance at IAM RoadSmart and third-party events

Requirements

• Hands-on experience of paid social, with an understanding of targeting, creative, campaign setup and optimisation.
• Knowledge and practical experience of paid search, ideally including Google Ads, with a focus on driving relevant traffic and conversions.
• A performance-focused mindset, with the ability to monitor campaigns, identify opportunities and optimise activity to improve results.
• Experience using analytics and reporting tools, including Google Analytics (GA4), to measure performance and turn data into actionable insights.
• Familiarity with building and optimising landing pages and updating website content, with experience using Umbraco being a bonus.
• A proactive and curious approach to digital marketing, with a willingness to test, learn and find new ways to improve performance.

Preferred

• Umbraco experience (bonus)

Benefits

• Birthday leave – an extra day off to celebrate your birthday!
• Cycle to Work Scheme
• Health Cash Scheme
• Reward and Recognition Programme – recognising and celebrating our employees’ contributions and achievements
• Company Pension