Digital Marketing Officer

Responsibilities

• Lead the delivery of digital marketing campaigns across social media, email marketing and other digital channels.
• Create, deploy and optimise email marketing campaigns, including audience selection, content formatting and A/B testing.
• Monitor and manage social media activity, scheduling content, engaging with posts and analysing performance.
• Collect, analyse and report on campaign data, providing recommendations to improve future activity.
• Research market trends and audience insights to help inform marketing strategies.
• Maintain and update email subscriber data to support marketing activity.
• Update and optimise website content to improve search engine optimisation (SEO) and GEO/AIO performance.
• Monitor website traffic and identify opportunities to improve user engagement and performance.
• Produce clear reports and present findings to support data-driven decision making.

Requirements

• Bachelor's degree in Marketing, Communications or a related field.
• At least two years' experience using digital marketing platforms, including analytics, social media management and email marketing tools.
• Experience leading digital campaigns from concept through to delivery, ongoing management and performance reporting.
• Experience managing advertising budgets and delivering campaigns across platforms such as Meta, Snap, TikTok and Google Ads.
• Strong digital marketing skills, including copywriting for web, email and social media, content management system experience, data analysis, paid social advertising and excellent attention to detail.

Preferred

• Accreditation or certification in Google Analytics or a similar platform.
• Experience working with WordPress or other website content management systems and using Looker Studio.
• Experience creating digital and social media content, particularly within education, the public sector or another regulated environment.

Benefits

• Competitive salary
• 30 Bookable annual leave days (Pro rata) + bank holidays, and 2 weeks off at Christmas.
• Professional development opportunities.
• Access to same-day GP appointments, high street discounts, discounted hair and beauty treatments, electric car scheme.
• On-site gym & florist (site dependent).
• Access to our In-house Food Hall & Coffee Shops.
• Vivup – Employee Wellbeing and Benefits platform
• Wellness initiatives, onsite during your working week. This could include health visitors, financial advisers, or physio specialists.
• Onsite fitness classes, at lunchtime or after work in conjunction with our Sports colleagues.
• Cycle to Work and Electric car scheme