Digital Marketing Officer (Content and Social)

Responsibilities

• Social media and community management
• Plan, create, and schedule organic social media content across our channels as part of the annual integrated media plan, maintaining a consistent and engaging presence
• Actively manage community engagement, monitoring and responding to comments, conversations, and mentions in line with College brand guidance
• Produce and adapt content natively for each platform, including short-form video for TikTok, Instagram, and other emerging formats
• Identify and pursue opportunities to grow reach, build audience, and tell the College's story authentically across platforms
• Support the management of sponsored and boosted social content in collaboration with the Digital Marketing Officer (Paid and Performance)
• Content and storytelling
• Find, develop, and publish student, staff, and alumni stories that bring the College's impact to life across digital channels
• Present and interview for video content, drawing out stories from students, staff and partners as the recognisable face of our channels
• Shoot and edit social-first video for reels, stories and other short-form formats, working quickly and independently to capture content as it happens

Requirements

• Qualification or equivalent experience in design, marketing or communications.
• Experience managing social media channels professionally, with a strong understanding of platform trends and audience behaviour
• Confident and capable content creator with demonstrable experience producing platform-native photo and video content, including short-form formats
• Experience planning and scheduling social media content as part of a wider campaign or editorial calendar
• Strong storytelling ability, with the skill to find and shape compelling stories from across an organisation
• Strong written communication skills, with the ability to write clearly and engagingly across channels and audiences
• A collaborative team player who is comfortable working across a small, integrated team and sharing knowledge to support collective delivery.
• Confident, warm and engaging on camera, with experience presenting, interviewing or hosting

Preferred

• Experience managing sponsored or boosted social content, including basic audience targeting and budget management
• Experience working with photographers, videographers, or other content creators to develop rich media content
• Comfortable using CMS platforms and maintaining website content to brand standards
• Experience working with creative agencies or external partners
• An understanding of, or experience in, the education or public sector

Benefits

• Pension Scheme
• Leave entitlement
• Employee Benefit Platform
• Health and Wellbeing
• Travel
• Flexible Working
• Professional Development
• College Benefits