Digital Marketing Officer

Responsibilities

• Email Marketing: Plan, create, and deliver targeted email marketing campaigns based on company content.
• Build audience segments and develop automated customer journeys where appropriate.
• Monitor campaign performance and continually optimise engagement and conversion rates.
• Ensure compliance with GDPR.
• Provide the Marketing Manager and National Sales & Partnerships Manager with analytics and performance reports on effectiveness driving improvements.
• Website Management (African Adventures/ African Adventures Foundation): Manage and maintain the organisation’s website, ensuring content is accurate, engaging, and up to date and inline with branding guidelines.
• Create and publish website content, landing pages, blogs, and campaign pages.
• Improve website performance through search engine optimisation (SEO), user experience enhancements, and conversion rate optimisation.
• Monitor website analytics and recommend improvements based on performance data.
• Liaise with our external website developers to build new elements or fix any bugs/ issues.

Requirements

• At least two years working in a similar role
• Degree or equivalent qualification in Marketing
• Experience managing websites using a system such as WordPress
• Experience delivering email marketing campaigns
• Experience using CRM and marketing automation platforms.
• Experience with social media management and content creation.
• Knowledge of SEO and content marketing.
• Experience using analytics tools such as Google Analytics.
• Strong copywriting and communication skills.
• Excellent organisational and project management skills.

Preferred

• Experience of educational travel, adventure travel, or NGO charity sectors.
• Passionate about international development, Africa, or improving the lives of children.

Benefits

• Company events
• Company pension
• Free parking
• Private medical healthcare scheme
• Health & wellbeing programme
• On-site parking
• Work from home