Responsibilities

• With responsibility for all paid marketing and media activity and newsletter programmes for Wellcome Trust, you will lead the development and delivery of a unified digital marketing strategy, and coordinate an organisation-wide approach to audience growth, engagement and conversion, ensuring Wellcome’s paid activity and email communications reach the right people, at the right time, with the right message.
• Champion best practice in digital marketing across news and content, build capability across the organisation and ensure all activity aligns with Wellcome’s mission, brand and strategic priorities.
• Use data, experimentation and AI-enabled insight to optimise performance, strengthen Wellcome’s reputation, and deepen engagement with partners, the academic community and new audiences.
• Work closely with the Wellcome Collection Comms & Marketing team to: develop a shared understanding of best-in-class use of digital advertising channels and paid media; ensure a robust and consistent approach to and use of first- and third-party data; and share channel and audience insights and learnings.
• Work with the Content Lead to explore all potential avenues to reach new audiences (search, social, display and video ads, sponsored content, influencer ads and out of home) ensuring efficiency and impact across campaigns and channels, building a comprehensive strategy for Wellcome Trust’s paid media activity.
• Oversee planning, buying and optimisation across paid search, paid social, display, video, native and emerging channels.
• Work closely with programme, brand, content and product teams to ensure paid activity supports organisational priorities and reaches priority audiences.
• Manage relationships with media agencies, platform managers and external partners, ensuring high-quality delivery and value for money.
• Lead a unified newsletter strategy across Wellcome Trust and Wellcome Collection, ensuring communications to partners, the academic community and new audiences are coherent, targeted and impactful.
• Maintain a digital marketing calendar covering paid and email/newsletter activity, ensuring coordination and integration with organic content plans and wider communications too, working in close partnership with the digital channels manager.

Requirements

• Proven experience in digital marketing, with a strong understanding of paid media planning, buying and optimisation, paid search and paid social.
• Experience leading email and newsletter programmes, including segmentation, automation and performance optimisation.
• Strong analytical skills, with experience using data, insight and experimentation to drive decision-making
• Strong project management skills, with experience supporting the delivery of complex, multi-channel campaigns.
• Ability to manage multiple priorities and deliver high-quality work under pressure.

Benefits

• You can read more about the benefits we offer our employees on our website.
• Our Hybrid Way of Working
• We understand that our colleagues have commitments and personal interests outside of work and we strive to build a flexible working environment, in which people can perform at their best.
• At Wellcome we have a hybrid way of working which is 3 days in our Euston Road offices (Tuesday, Wednesday and Thursday) with the remaining 2 days working either remotely or in the office.
• Diversity and Inclusion is a priority at Wellcome. We are committed to cultivating a fair and inclusive environment, where everyone can be themselves and thrive. We are happy to discuss flexible working options for all roles. We work to ensure that our recruitment processes are as inclusive as possible to everyone. This includes making adjustments for people who have a disability or long-term condition. Please visit our website for more information on adjustments and accessibility, or contact us at jobs@wellcome.org.