Digital Marketing Manager

Responsibilities

• Build and deliver the digital marketing roadmap and annual plan across HAB Law’s four strategic strands.
• Define priority audiences and journeys, then translate them into channel, content and campaign plans.
• Improve the website, search performance and conversion journeys so digital activity creates clearer opportunities.
• Set the direction for social media, email, CRM and the digital content programme, including video, reels, case studies and campaigns.
• Lead campaigns from brief to launch and review, using useful KPIs and dashboards to decide what happens next.
• Guide paid and organic investment, manage external partners and connect digital work with events, reputation and business development.
• Set priorities for the Digital Marketing Executive, review delivery and build their capability.

Requirements

• At least five years’ digital marketing experience, including manager, senior digital marketer or comparable responsibility.
• Evidence that you have built a strategy, delivered it and improved results using data and insight.
• Breadth across websites, SEO, social media, email, content, analytics, CRM and digital campaigns.
• Strong writing and content judgement, with the confidence to influence colleagues and coordinate several workstreams.
• Relevant qualifications or equivalent experience. Professional services, specifically legal experience, is useful but not essential.

Benefits

• Company events
• Company pension
• On-site parking
• Sick pay
• Work from home