Responsibilities

• Create, lead and execute digital marketing strategies across UKI, Scandinavia, DACH and Benelux
• Drive pipeline growth through highly-targeted paid and organic demand generation programs
• Own performance across channels including paid search, paid social, retargeting and website conversion optimization
• Take an AI-first approach to campaign execution, personalization, reporting and operational efficiency
• Optimize digital campaigns through continuous testing, audience refinement and data analysis
• Support localized campaigns, SEO strategies and messaging tailored to regional audiences and buying behaviors
• Analyze campaign performance and provide clear reporting on pipeline contribution, ROI and channel effectiveness