Marketing Director

Isle of Wight, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 hrs ago

Job Summary

Own and drive the destination marketing, brand and digital growth strategy while leading a lean team, reporting to the Board, and owning budget and income with a proven track record.

Shapes strategy and budget to grow visitor numbers and spend
Applies AI tools to boost performance in a small team
Serves as the ambassador for the island's visitor economy

Job Description

Responsibilities

Own and drive the destination marketing, brand and digital growth strategy
Lead VIOW day to day and report directly to the Board
Own the budget and P&L, and actively generate new commercial income
Harness AI systems and processes to help a small, dynamic team punch above its weight
Be the lead ambassador for the Island's visitor economy

Requirements

A proven, hands-on marketer with measurable results across brand, digital, social and campaigns
Genuine budget/P&L ownership and a real income-generation track record
Strong AI fluency — using tools and automation to drive performance
A confident leader, comfortable reporting to a Board and delivering in a lean team

Visit Isle of Wight

We are Visit Isle of Wight Limited, a not for profit company, dedicated to showcasing the Isle of Wight to the UK mainland and overseas audiences. We work in partnership with Visit England, Visit Britain, Tourism South East and other tourism bodies to promote our stunning beaches & countryside, attractions & activities, accommodation, inns, cafes and restaurants, and rich cultural heritage.Our organisation consists of over 1,200 companies, including the ferry operators, Red Funnel, Wightlink, and Hovertravel, the local bus company Southern Vectis, rail operator and tourism providers working together to collectively promote our destination. We generate our income from the WIGHT BID levy fund that our industry providers contribute towards, and other commercial sales and other marketing services.We are the Destination Management Organisation for the Isle of Wight, a public and private sector partnership led by the private sector. Our top ranking website (www.visitisleofwight.co.uk) receives over 2.4million visitors a year. Our Industry website (www.visitwightpro.com) is used by tourism providers on the Island to share news, resources and campaign information.

Founded in 2012

Yafford, Arreton, Newport, Shalfleet, Newtown, Downend, Porchfield, Limerstone, Ningwood, Newbridge, Gunville, Brighstone, Calbourne, Staplers, Chillerton, Carisbrooke, Mottistone, Merstone, Bowcombe, Parkhurst, Shorwell, Gatcombe, Brook, Hunny Hill, Moortown, Blackwater, England, GBR

9 employees (2 in marketing)

www.visitisleofwight.co.uk