Responsibilities

• Own the entire digital performance engine for The Travel Franchise, including a £384k PPC budget, £60k in paid social, and full SEO strategy.
• Be across Google Ads, Microsoft Advertising, Facebook, Instagram, TikTok and LinkedIn—optimising, testing, and making calls.
• Build the strategy, spot opportunities, kill underperformers fast and scale what works; budget grows toward £1M+ and opportunities to build a team.
• Ensure campaigns land in real sales conversations; work directly with Co-Founders to get unfiltered feedback on lead quality.
• Fingerprints on everything; shape how money works and influence the direction of marketing.

Requirements

• 4+ years in performance marketing, with at least 2 years managing budgets of £250k+ annually.
• Google Ads and Meta Blueprint certified (or equivalent demonstrable expertise).
• Platform depth in Google Ads and Meta; experience with Facebook, Instagram, TikTok and LinkedIn.
• Funnel and sales process fluency; understanding lead generation funnels and multi-stage sales processes.
• Self-direction; comfortable in a “Freedom & Responsibility” culture where results matter more than hours worked.
• Data storytelling ability; translate performance data into actionable insights.

Preferred

• Experience building a team as budget grows
• CPA reduction story with measurable results
• Deep experience with both PPC and SEO plus AI search awareness