Pepes Piri Piri

Digital Marketing Manager

Sunderland, UK (On-site)

£27K/yr – £56K/yrMid Level3+ years expTemporary

Posted 2 months ago

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Job Summary

Own data driven digital marketing across franchise multi-location and CRM ecosystems to lift ROI and unify customer journeys.

  • Manage cross-channel campaigns and localization for franchise partners to drive acquisition and retention.
  • Own CRM, loyalty and automation to orchestrate customer engagement and lifecycle programs.
  • Build dashboards and insights from GA4, Google Ads, Meta, and BI tools to guide budget and creative decisions.

Job Description

Responsibilities

  • Develop and implement data-driven digital marketing strategies.
  • Manage customer acquisition and retention campaigns across multiple digital channels.
  • Optimize online ordering, delivery, and customer engagement platforms.
  • Support franchise locations with digital marketing initiatives and local campaigns.
  • Manage CRM systems, loyalty platforms, and customer databases.
  • Implement marketing automation workflows and customer engagement tools.
  • Integrate marketing systems with online ordering and franchise management platforms.
  • Evaluate and deploy new digital technologies to improve marketing efficiency.
  • Analyze customer behavior, website traffic, sales performance, and campaign results.
  • Develop dashboards and reports using Google Analytics, Looker Studio, Power BI, or similar tools.