Digital Marketing Manager

Poulton-le-Fylde, Blackpool, UK (On-site)

£44K/yr – £48K/yrMid LevelFull time

Posted 5 days ago

Job Summary

Own and optimize Partington’s marketing funnel from lead to sale, driving digital presence, creative design, and campaign-led growth across our six parks.

  • Develop and maintain Partington’s visual identity
  • Lead campaigns for open days and key business priorities
  • Turn priorities into effective campaigns with cross-team collaboration

Job Description

Responsibilities

  • Track the journey from marketing activity, lead, enquiry, appointment, to sale. Analysing performance and use insight to improve campaigns, conversion and lead quality.
  • Develop and maintain the Partington’s visual identity, including contributing to our brand refresh. Ensuring the Partington’s brand feels consistent, recognisable and relevant across every customer touchpoint.
  • Lead marketing campaigns for open days and key business priorities.
  • Work closely with Sales Development and park teams to turn priorities into effective campaigns.
  • Review campaign performance, enquiries and results to continually improve what we do.
  • Lead the visual design of our website and internal digital systems.
  • You’ll combine creativity with commercial thinking to grow our digital presence, improve the customer journey and generate more sales.
  • You’ll also keep us ahead of changes in search, AI, digital marketing and customer behaviour, identifying new opportunities to help Partington’s grow.

Requirements

  • Strong graphic design experience across digital and print.
  • Experience managing website, SEO, AEO, email marketing and analytics.
  • A genuine interest in digital trends, AI, search and emerging technology.
  • Experience using data to improve marketing performance.
  • A full UK driving licence and willingness to travel between our six parks.
Partington’s Holiday Parks logo

Partington’s Holiday Parks

3.3 Glassdoor

Whether it's a holiday you're looking for, or you're thinking about buying a Holiday Home, our team can help every step of the way.

Founded in 1944
Trunnah, Thornton, Cleveleys, Burn Naze, Norbreck, Little Bispham, England, GBR
49 employees (5 in marketing)
1% recommend to a friend

Salaries

Posted range

£44K/yr – £48K/yr

Taken straight from the job posting.

Digital Marketing median pay in the United Kingdom

£38K/yr

Most pay falls between £31K and £50K. Based on 148 salaries.

See all Partington’s Holiday Parks salaries

Marketing Team

Marketing Team Size
4 (8% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
59.1K
Traffic Source Mix
Search
59.5%
Direct
31.8%
Referral
4.9%
Social
1.2%
Paid
0.8%

Headcount Trend

Current headcount: ~49
Partington’s Holiday Parks logo

Digital Marketing Manager

Partington’s Holiday Parks · Poulton-le-Fylde, Blackpool, UK · On-site